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Spotlight: Billy Loves Audrey

By Kate Vandermeer
on July 16, 2017
With 0 comments

 

BRAND NAME:  Billy Loves Audrey

DESIGNER/FOUNDER:  Penny van Schaik is the founder. Designer is Fleur Harris

HOW LONG HAVE YOU BEEN IN BUSINESS: 
Billy Loves Audrey is a new kid on the block, with one year under the belt.

DESCRIBE BILLY LOVES AUDREY IN 3 WORDS: 
Whimsical. Innocent. Adventurous

WHAT DROVE YOU TO START A KIDS ACCESSORY BRAND?
Billy Loves Audrey was one of those light bulb moments, after a few years
travelling. There was a gap in the market to return to childhood innocence, to
create a world of whimsy and fun, using woodland creatures in little accessories
starting with socks and hats, moving quickly on with the most adorable tights
and hair accessories.

 

HOW DID YOU COME TO COLLABORATE WITH ARTIST FLEUR HARRIS?
Serendipity was a large part of meeting Fleur Harris.  Incredibly I knew exactly the tone and look of the design style for Billy Loves Audrey, which Fleur has in spades. She had worked for a brand who I was associated with in a past life and “ping” once I discovered her talent that was it.

YOU HAVE GROWN YOUR BUSINESS WITH A BANG! TELL US HOW YOUR
INTERNATIONAL EXPANSION IS GOING WITH EXHIBITING AT PLAYTIME PARIS? 
Such an exciting brand to play with, and to see it grow at such an incredible rate
via word of mouth, social media has been such a joy.  Presenting at Playtime
Paris has been a wonderful experience resulting in Billy Loves Audrey now in the
Congo, Belgium, UK, France, The Netherlands, California and even Caribbean.
(We think there’s a store review to be done!)

THE KIDS CLOTHING/ACCESSORY MARKET HAS EXPLODED. WHAT DO YOU
PUT THIS DOWN TOO?
Kids Rule. Parents and Grandparents love to buy cute and adorable accessories
for their little ones and it doesn’t need to be big ticket items, it can be the pair of
socks for under $20 that will bring a smile to everyone’s face.



WHAT'S YOUR BACKGROUND?
Fashion and Retail Marketing in Melbourne with the likes of Country Road and
London features throughout my career, while more recently I was a co-owner of
a boutique homeware brand which we developed and sold in 2014.

TELL US WHAT'S NEXT? 
Currently writing this at Paris Airport on the way home, so next is to present the
new SS17 Collection in Melbourne with our agent Hello Rain.  Our new Hair Accessories “took off” in Paris and there’s no shortage of pink, sparkles and glitter. Midi length socks for Spring is a new addition to our sock range with a Ballet theme including Swan Lake, Dancer Cat, Panda, Deer and the ever favourite Bunny characters.

An great indication of its popularity is that most European stores are showing the new range for Christmas rather than waiting for the new SS18 season. We are working on an interesting new collaboration and developing Billy Loves Audrey woodland characters into animals with heart and soul. Always exciting and loads of fun.

Shop the current range of Billy Loves Audrey here....

Wanderlust: Our Travel Tips

By Kate Vandermeer
on July 13, 2017
With 0 comments

There is something incredibly satisfying, soul renewing and special about travel. We've noticed a massive movement of late towards people documenting their journey using social media. Some have made video's, some have published books, some have blogged but all are helping others live through them and joining them on their unique journey.

Some of our fave's are listed below.

Gypsea Lust - Lauren, Travel Blogger & Photographer, Australia

Lauren began documenting her journey; her travels to Turkey to stay in the caves and watch the balloon festival in Cappadocia are some of my favourites. She travels full time now with her partner and showcases incredible locations and imagery with a fashion edge.

One Year On a Bike - Martijn, Freelance Graphic Designer & Film-maker from Holland

Martijn travelled from Amsterdam to Singapore and over one year has documented the journey including supplies, gear, the people he met and the route he took. It's incredible and humbling.  You can watch his video here...

 

Captain & The Gypsy Kid,  Sheree and family, Blogger & Photographer, Australia

nostalgic and her super photogenic family have had several impressive trips around the globe. Some of our fave's are through Montana & Amangiri in the USA. 

 

1924us, Christian; Journeyman of Branding, Travelling, Writing & Film 

This guys instagram feed is next level. It's like straight out of a film. He just gets branding. We dig his stripped back photo's, his nostalgic spirit, his appreciation of yesteryear, the storytelling and the incredible travel destinations! 

Somewhere Slower, Courtney Adamo & Family - Blogger & Mama

We've followed this adorable family from London to Byron Bay. They sold everything and took a year off to travel with their young family.  Through North America, South America, New Zealand, Australia, Sri Lanka, Europe and finally settling in Byron Bay, this family of 7 (they recently had a new baby join their tribe) showcase the best possible education for a young family is travel, new experiences and seeing the world!  

WE'RE LOOKING FOR SUPERCOOL STAFF!

By Kate Vandermeer
on July 10, 2017
With 0 comments

1. ARE YOU SUPERCOOL MATERIAL?

If you answer yes to the below... then we're looking for you! 

1. Are you a people person who connects authentically in conversation?

2. Do you like working with SuperCool brands?

3. Are you results driven?

Then check out our multiple job descriptions below for RETAIL STAFF and see if you fit the bill.  We're looking for motivated, positive, SuperCool staff with swag to work with us in our flagship emporium in the South Melbourne Market. 

2. ASSISTANT RETAIL MANAGER

  • Minimum 2 years experience in Retail
  • Ability to manage staff
  • Available to work 3-4 shifts a week (must be available 1 or both weekend days)
  • Positive, friendly, happy demeanour
  • Ability to multi-task  (barcode stock, serve customers and manage staff at same time)
  • Budget focused
  • Ability to connect with customers in an authentic way
  • A desire to work with the SuperCool brands we stock and share their story with customers 
  • Some experience with visual merchandising
  • Have SuperCool personal style

Bonus (but not essential)

  • Understanding of Shopify e-commerce platform
  • Previous experience with adding product listings to e-commerce platforms
  • Gift wrapping experience

Your Role

  • Receive and barcode stock
  • Merchandise it on the floor
  • Manage staff breaks, staff zoning & customer traffic flow
  • Approach, chat with and serve customers
  • Educate staff about brands / products and their story
  • Achieve and exceed budgets provided
  • Gift Wrap
  • Open & Close store depending on the shift
  • Manage packing of online sales
  • Report to Business Owners weekly

3. CASUAL RETAIL SALES 

  • Minimum 1 year experience in Retail
  • Available to work 2-3 shifts a week (must be available 1 /both weekend days)
  • Positive, friendly, happy demeanour
  • Ability to multi-task
  • Budget focused
  • Ability to connect with customers in an authentic way
  • A desire to work with the SuperCool brands we stock and share their story with customers 
  • Have SuperCool personal style

Bonus (but not essential)

  • Understanding of Shopify e-commerce platform
  • Previous experience with adding product listings to e-commerce platforms
  • Gift wrapping experience

Your Role

  • Receive and barcode stock
  • Merchandise it on the floor
  • Approach, chat with and serve customers
  • Achieve and exceed budgets provided
  • Gift Wrap
  • Open & Close store depending on the shift

4. HOW TO APPLY

1. Read the job description above

2. Email hey (at) thesupercool.com ASAP (we are looking for staff NOW) with the below...

a. Up to date Resume  

b. A bit about yourself, what you like, hobbies, random facts, fave brands, anything of relevance.... 

c. A link to your social media - instagram or facebook etc

3. Wait patiently whilst we read all applicants. We will be in touch whether you are successful or not to reach interview stage.

4. After an interview in person, if successful, you'll have a trial in store.

5. If the trial/s are successful, you'll become part of our team! Woot Woot! 

GOOD LUCK. Applications close Sunday 6 August 2017. 

 

Spotlight on Mr Kitly x Decor Self Watering Pots!

By Kate Vandermeer
on July 06, 2017
With 0 comments

 

BRAND NAME: Mr Kitly x Decor

HOW LONG HAVE YOU BEEN IN BUSINESS: Since Dec 2010

DESCRIBE MR KITLY IN 3 WORDS:  A shop upstairs

HOW DID THE COLLABORATION BETWEEN DECOR & MR KITLY BEGIN?  I reached out to Decor a few years ago as I was a long term fan of the design,  from way back in the 80s and 90s I remember seeing them in my Grandma’s house and greenhouse. I wanted to reintroduce that enduring and classic design to the current generation of indoor plant fans.

WAS IT IMPORTANT TO YOU TO CREATE SOMETHING THAT IS MADE IN MELBOURNE?  That they are made in Melbourne is truly a great bonus. I mean, how great that such a well made and iconic design has been made in a Melbourne factory since the 80s and it is still so. In general though I am city agnostic in may ways, what is equally important to me is that the production process is transparent and all of the people involved in bringing the product about are working in good conditions. Though the very short ‘plant pot miles’ involved in transporting this particular product is pretty ace. 

WHAT HAS THE RESPONSE BEEN LIKE SINCE YOU LAUNCHED THIS? Overwhelming positive! It’s really great to see the love for them and to see how plant fans have embraced them as part of  their indoor gardens, carefully selecting plants and colours.

 

WE PERSONALLY HAD BLACK THUMBS & SINCE USING THE SELF WATERING POTS HAVE BECOME GREEN THUMBS! WE GET A LOT OF CUSTOMERS SAYING THE SAME THING. WAS IT A BYPRODUCT OF CREATING SUCH A SIMPLE IDEA OR STRATEGIC?  That’s nice to hear! That’s down to well thought out design, the original designer, Richard Carlson was a highly respected designer and he worked with horticulturalists to refine the design.

YOU'VE AUTHORED A BOOK - LIVING WITH PLANTS - HOW DO YOU FEEL ABOUT THE EXPLOSION OF INDOOR PLANTS INDUSTRY?  It’s really interesting to see the popularity of indoor plants grow and grow - when we opened in 2010 it was a bit left of field and it took quite a bit of effort and research to seek out growers specialising in indoor plants.  Since then it has exploded absolutely, which is great because it’s really nice to think that indoor plants have regained their place proudly in so many homes again. Heartwarming. 

WHAT'S NEXT FOR MR KITLY? ANYMORE COLLABORATIONS? WILL WE SEE MORE COLOURS/SHAPES OF THE SELF WATERING POTS?   Yes for sure, new collections will be on the drawing board I am sure!

Check out the ace range of Mr Kitly x Decor Self Watering Pots here. 

 

 

Spotlight on Kapow Kids!

By Kate Vandermeer
on June 23, 2017
With 0 comments

BRAND NAME: Kapow Kids  

DESIGNER: Andrea Goulding

HOW LONG HAVE YOU BEEN IN BUSINESS: 4 years

DESCRIBE KAPOW IN 3 WORDS: fun, quirky, different     

KAPOW IS ETHICALLY MADE IN CHINA & VIETNAM, HOW DID THIS COME ABOUT? Can you elaborate more? (working conditions, did you join an organisation, was it hard to find makers who were ethically made?)

I work with my production manager, Kristy, who is based in Sydney. She has been in the rag trade for many years and established good relationships with top factories in China and Vietnam.  I pay a premium price for my garments, but they are good quality, made ethically and made slowly by our 2 small factories, they're never rushed. Each range takes over 6 months to produce. My production manager has done all the hard work in sourcing my factories, she travels there to meet them regularly and ensures everything runs smoothly for my ranges.

WHAT WAS YOUR TIPPING POINT INTO MAKING THE BUSINESS EXPLODE?

I think maybe Instagram is what has caused KaPow to explode. I'm still quite small though, I know it can look big from the outside but honestly it's just me working from home. All the stock is at home in a spare room. I pack every order myself. I don't really want it to get too big because I can manage it easily. That's why I don't try to take on too many stockists now.

   

YOU HAVE A SERIOUS INSTAGRAM FOLLOWING (53K) WHAT ARE YOUR TOP 3 TIPS FOR BUILDING INSTAGRAM ORGANICALLY? 

1. Let your personality show through your posts. People love the brand but people also love engaging with another mum - I am a pretty down to earth person and I personally respond to pretty much every comment I receive on Insta; I think people love that they are talking to a real person.

2. Post every day, at a peak time when your audience is most likely to view your posts. For me I try to post after 7pm each day as thats when mums are usually free to sit down and look at their phone after the kids are in bed.

3. Encourage customers to post and tag you in their photos, use brand reps and enthusiasts to create content.  

THE KIDS CLOTHING MARKET HAS GROWN SIGNIFICANTLY IN THE LAST 2 YEARS IN PARTICULAR; IN YOUR OPINION WHAT HAS CONTRIBUTED TO THAT?

Yes it has. When I first had a baby (6 years ago) their wasn't much children's fashion around, or it was all quite the same and conservative. Fashion in Australia and worldwide has grown so much for kids - I think because of Instagram? Mums love dressing their kids up and showing them off on Instagram I think. Certain brands have achieved cult status and fashion loving parents want to be a part of the brand.  There is so much variety in clothing now and as a mum I love buying cool, independent brands for my 2 children, its a fun way to express their little personalities. 

Check out Kapow Kids Range for yourself here. 

 

 

 

TheSuperCool South Melbourne Flagship

By Kate Vandermeer
on September 22, 2016
With 0 comments

We are super proud of our recent renovations at our South Melbourne Market flagship emporium. We now have joined our original concept TheSuperCool with TheSuperCool Kid and its one big emporium where you can have a one stop shop! 

Thanks to Thom Rigney for the fab photos! 

 

 

Finders Keepers Market Pics

By Kate Vandermeer
on September 22, 2016
With 0 comments

We invested in a brand new Pop Up design created in collaboration with Market Stall Co and loved the finished result. It means more streamlined design, more eye-catching and more room for SuperCool stock. 

Here are the pics from our recent Finders Keepers pop up we did. 

The Finders Keepers Event: Melbourne

By Kate Vandermeer
on July 15, 2016
With 0 comments

We're super excited to be involved in the upcoming Finders Keepers Melbourne Markets. We have a brand new pop up emporium stand being built and we are showcasing our new addition to the family; TheSuperCool Kids mini shop as well.

Expect to grab lots of bargains, homewares, accessories, towels, paper bags, candles, gifts, books, kids clothing, kids shoes, baby blankets, toys, storage bags, accessories and more! 

See you there! 

Also, with any purchase made at TheSuperCool at Finders Keepers, you'll get a $5 voucher to spend instore after the event! BONUS!

We're Hiring!

By Kate Vandermeer
on March 10, 2016
With 0 comments

TheSuperCool and TheSuperCool Kid is looking for 1 Casual Retail Sales Person who is:

* SuperCool (in personal presentation, in personality and vibe)

* Has a strong retail sales background in customer service 

* Is creative as a hobby or as job (an ability to merchandise & style stock is a plus as is the ability to do instagram styled shots - not essential but a definite bonus)

* Is available some week days and definitely available on weekends 

* Likes working within a small business where your role is varied (sales, barcoding stock, merchandising stock, customer sales and cleaning)

* Is open to and available to help us with preparation and participation in our many pop up's (unpacking, setting up, selling and packing) 

* Can work / relate to many ages (TheSuperCool Kid attracts lots of toddlers, kids and young parents) as well as creative people of all ages in our main store, TheSuperCool.

* The ability to help people style their space; we have lots of customers wanting creative advice to make their space SuperCool so an ability to help them make their space great is a bonus. 

THESUPERCOOL QU'S

1. What is a random fact about yourself that would be interesting to us? 

2. What are your fave top 3 shops? (can be clothes, accessories or homewares & lifestyle)

3. Which brands do you admire & why? (any kind of brand - tech, food, skincare, clothing, hotels, homewares etc)

4. Tell us 3 reasons TheSuperCool should hire you!

HOW TO APPLY....

1. Email the below to hey@thesupercool.com

* Resume

* Casual headshot photo (just so we can put a face to a name when reviewing resumes)

* Answers to SuperCool Qu's (see above) 

2. We will review all resumes received after the deadline and contact everyone who applies with a yes or no.

3. If yes, we will meet you to have a chat and if successful, you'll do a couple of trials.

GOOD LUCK! 

APPLICATIONS CLOSE 24 MARCH 2016 (but early applications are looked upon with extra credit!!) 

Christmas 2015 Trading Hours

By Kate Vandermeer
on December 15, 2015
With 0 comments

It's that time - the last minute Christmas rush - but we're ready for you. 

Shop online - anytime

Interstate cut off - Friday 18 December 

Victoria cut off - Tuesday 22 December

Instore - South Melbourne Market Shop (inc TheSuperCool Kid pop up)

(see above for hours)

We will be closed for a short break from Monday 28 Jan till Wednesday 6 Jan  

 

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