Happy New Year SuperCool people! We're rested and ready to bring more SuperCool stuff to you all in 2012. Question is where next? We're really hoping to secure a great pop up space down The Great Ocean Road or the Peninsula Coast for Late January. Maybe you know of someone who has a....

1. Great Cafe with function room or empty space perfect for us to inhabit

2. Art Gallery that would fit our vibe

3. Empty shop begging for a SuperCool make over (even if for a long weekend) We'd love your help in finding our next location and we'll reward you as well! In February, we're looking at Castlemaine / Daylesford.

So again, if you know of any great spaces, don't hesitate to contact us here.

Gracias!

We unashamedly pray at the alter of Branding. We believe that good branding can make or break a concept. As I'm both 1/2 of  TheSuperCool and a branding and marketing consultant of iSpyStyle, I was hell bent on making the branding stand out from the crowd. I didn't have to travel far too find the right studio for the job.  My fellow studio friends are Studio Alto and they were super excited about taking on this brief. Coming back to us with four equally SuperCool and awesome concepts made the decision really hard so we ended up asking for a melting pot of two of the concepts and are beyond excited by the result. We've also been super happy that Richard Baird of BP&O reviewed our branding on his blog.

Our heads are well and truly larger than our bodies with all this awesome press action we've been getting.

Here's a round up of the latest mentions and articles.

The Thousands - We're bringing "carnies" back and making it SuperCool!

Melbourne Central Living Melbourne online mag - We're honoured to have a 4 page spread!

Melbourne First Hand - A great new addition to the blogging scene where a reviewer takes it personal. 

My Secret Agent Lover Man - A blog with a very curious title that caught our interest.

The Collective Edit - A blog with an artistic fetish

So we had a pretty SuperCool 4 days of trading last week at Pope Joan and met some awesome people, have begun to eat our way through the Pope Joan menu, tackled serious heat and loads of rain and we're ready to do it all over again from tomorrow - Wednesday 14 December till Wednesday 21 December. We're open everyday from 9:30am-3:30pm and we'll be showing some new wares as well.

Come on in and say hi!

So, TheSuperCool is moving to our 2nd location - the infamous and holy Pope Joan cafe! We're a bit partial to this cafe as we live close by and its our local as well as the fact the staff are super friendly, there's a SuperCool garden area to enjoy Melbourne's sunshine (when it wants to come out) and the food..... hmmmm the food. Run by Chef Matt Wilkinson (former head chef at Circa, The Prince) and Ben Foster (former manager of The Kent Hotel) Pope Joan is a relaxed, stylish place to eat and chew the fat whilst sitting on marble covered milk crates! We're going to be setting up shop in their function room which leads into the garden area which backs onto their new venture, the Bishop of Ostia (a new bar set to open soon).

So, come for brunch and a shop - its truly the best way to do Christmas Shopping and there's a car park opposite Pope Joan! So here are the details you'll need to know before dropping by to visit us.

Launching - Thursday 8 December

Last Day - Wednesday 21 December

Address: 77 - 79  Nicholson Street East Brunswick  Melbourne

Hours - 9:30am - 3:30pm

Closed - Monday 12 and Tuesday 13 December

Map - find us here