Our Conscious Shoppers Guide
At The Super Cool, shopping can be a force for good. Our Conscious Shopper Guide makes it easy to find products that reflect your values — for people, animals, communities, and the planet.
What are Conscious Shopper badges?
These simple icons appear on products throughout our store (online and in South Melbourne) to help you quickly spot brands making positive choices. Each badge represents a different aspect of ethical consumerism.
The Icons Explained
Eco-friendly
Products and brands reducing environmental impact through lower-waste materials, responsible production, or longer-lasting design.
Vegan
Made without animal-derived materials or ingredients — perfect for vegan lifestyles and animal-free choices.
Inclusive
Thoughtful sizing, adaptive design, or diverse representation that welcomes more people into the brand's story.
Locally Made
Supporting local makers, jobs, and shorter supply chains that strengthen our community connections.
Organic
Made with organic materials/ingredients using reduced chemical inputs and mindful growing practices.
Socially Responsible
Brands actively creating social good through ethical production, fair labour, or community support.
Female-Founded
Celebrating women-led businesses shaping a more diverse and equitable future.
Brand Spotlights
Every month, we spotlight one brand doing exceptional work in ethical consumerism.
These short stories celebrate the people behind the products — their innovative materials, community impact, or bold commitments to doing good.
Why We Created This
We know our customers care about what they bring into their homes, what they give to their children, and where their money goes. The Conscious Shopper Guide is our way of making those choices a little easier, a little clearer, and a lot more meaningful.
By highlighting products that reflect ethical consumerism, we hope to support better decisions, celebrate values-led brands, and make it easy to shop in a way that feels aligned with what matters most.
The Conscious Shopper Guide makes values-led shopping simple, visible, and rewarding. Spot the icons. Read the stories. Support the good stuff.
Shop consciously. Make every choice count. ✨