TheSuperCool is the baby of the amazing Kate and Noonie, inspired by one of their many Super Cool travel experiences and their shared passion for stylish, unique and sustainable lifestyle and homeware products. After finally settling at the South Melbourne Markets in 2013, TheSuperCool has became an iconic mainstay of this Melbourne institution, bringing a consciously curated collection of high quality, local and international owned and designed, homewares, wellbeing and children's toys and clothing.

Kate and Noonie have since passed the baton on to Jaryd and Bianca (thats us below!) who share the same passion for local, sustainable and ethical consumerism. While ownership has changed TheSuperCool remains a one stop shop for quality, socially and environmentally conscious children's clothing, toys, homewares, wellness, lifestyle, and giftware

We are Bianca and Jaryd (and Franklin and Daisy) and we are proud to have been entrusted by Kate and Noonie to continue to build on the amazing legacy of TheSuperCool. As long time admirers of TheSuperCool and owners since 2023, we are looking forward to continuing TheSuperCool’s tradition of being a small local family owned business that supports unique local brands and businesses and provides our community with access to sustainable and ethical .

Jaryd has a background in social work and child mental health and is currently the mental health practitioner at Port Phillip Specialist School. Bianca is a qualified primary school teacher and speech therapist. We are passionate bout education and wellbeing and we want TheSuperCool to reflect this passion in our work and our range of brands and products. 

We also both share a passion for ethical and sustainable consumerism and aim to continue to build on TheSuperCool's collection of local products and brands that reflect this ethos, providing our customers with transparent and easy access to a beautiful range of children’s clothing, toys and homewares that are trying to have a positive impact on our community. For us, this is the most important thing.

Finally, having worked with some of the most amazing organisations, charities and people in the Boon Wurrung/South Melbourne area, we are very connected to this community. We love the deep local connection that the South Melbourne markets has to this community and see TheSuperCool as an opportunity to positively impact and support the community that we work in.