We unashamedly pray at the alter of Branding. We believe that good branding can make or break a concept. As I'm both 1/2 of  TheSuperCool and a branding and marketing consultant of iSpyStyle, I was hell bent on making the branding stand out from the crowd. I didn't have to travel far too find the right studio for the job.  My fellow studio friends are Studio Alto and they were super excited about taking on this brief. Coming back to us with four equally SuperCool and awesome concepts made the decision really hard so we ended up asking for a melting pot of two of the concepts and are beyond excited by the result. We've also been super happy that Richard Baird of BP&O reviewed our branding on his blog.