Location 10: Westfield Doncaster


We are EXTREMELY excited to announce our next location/collaboration - and it's the magic number 10 destination for our mobile emporium!

Call it serendipity or fate or whatever but we feel we were drawn to work with Westfield Doncaster . Back in January when we were thinking about where we'd love to take our mobile emporium during 2012, Westfield Doncaster was high on our wish list - as far as merging foot traffic and a luxurious shopping centre experience, we felt this was the right fit for our brand of retail. Then, some months later, we ran into David who bought something from us at our SO:ME Space pop up and happened to chat to us about how much he liked our concept and then he explained how he worked within the Westfield BrandSpace area.

After a few site visits and some chats with David & the Westfield team, we are now proud to be launching Monday 10 September! We are literally popping up in the middle of the shopping centre which has meant we've had to think creatively about not using walls, not being able to hang/ suspend anything and to somehow provide an inclusive, intimate shopping experience whilst still allowing customers walking by a glimpse into our shop.... not that easy.... but we've come up with what we think is a SUPERCOOL and exciting solution and we're really excited about showing you all the photo's or better still, letting you come on down and experience it for yourselves.

The details....

Dates: We launch Monday 10 September and finish up on Sunday 7 October - 1 whole month of 7 days a week retail (our feet are already feeling sore!)

Store Hours:  Monday - Wednesday - 9am to 5:30pm Thursday - Friday - 9am to 9pm Saturday - 9am to 6pm Sunday - 10am to 5pm

Where are we? We are in the middle of the walkway aisle at Ground Floor imbetween the Myer & David Jones passage – opposite the Blue Carpark entrance in the aisle on your way to Target (near Sussan’s). See the map above and take a snap with your phone so you can find us.


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