It's officially open SuperCool fans! We have finally launched our very first flagship shop - TheSuperCool Fitzroy Emporium. We've still got a few bits and pieces to do so its a soft launch for now... but we're rapt to be open and sharing our very special shop with you all. We fell in love with this heritage listed building when we saw it... the arch, the exposed brick, the polished concrete, the windows letting the sunlight in... amazing. We were lucky to negotiate a great deal with our extremely supportive landlords who are really invested in seeing us succeed! We have to thank our great builders; Twelve Nails for their patience and quick turnaround... our family for helping paint, clean, screw in, lacquer, sand and move stock and furniture... and our SuperCool staff for their patience and support as we put this togethor. And to our SuperCool ambassador Lola for being patient and playing, sleeping and generally giving us good luck as we built and merchandised the shop. Stay tuned as we unveil some exciting new plans for the back rooms of the shop including some great pop up's and a cafe! It's onwards and upwards for us!

Location and our Winter opening hours below...


280 Nicholson Street (corner of Kerr & Nicholson Streets)

Fitzroy 3065

Opening Hours

Monday 10 - 5

Thursday 10 - 5

Friday 10-5

Saturday 10-5


Sunday 11-4


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