BRAND NAME: Solid State
DESIGNERS/FOUNDER: Anthony Nasr
HOW LONG HAVE YOU BEEN IN BUSINESS: 2 and half years
DESCRIBE SOLID STATE IN 3 WORDS: World Proof Grooming
HOW DID YOU GET STARTED? Working as a hairdresser gave me a large network of people that I was able to call on for advice in the early stages of development. I was working as a hairdresser full time and in evenings/weekends I would work on the R&D for the first products release. As soon as R&D was finished I pulled the plug on hairdressing and focused all my energy on Solid State.
WHAT DROVE YOU TO CREATE SOLID COLOGNE? IT'S DEFINITELY A NICHE MARKET? Working predominately with females for such a long time made me realise how different mens and womens day to day needs were. We thought it was pretty obvious to us that solid grooming products are better suited for the way men operate.
SOLID STATE IS MADE IN AUSTRALIA. WAS THIS A CONSCIOUS DECISION TO STAY LOCAL? We definitely wanted to keep things local. It was the best way we could trace back the raw materials and keep a close eye on quality control.
DID YOU FIND IT DIFFICULT TO SOURCE LOCAL MAKERS OF SOLID COLOGNE? Very tough, most people had never heard of it for one and starting out it is very hard to get your foot in the door with MOQ’s and making sure you don’t over commit with stock.
YOU'VE BUILT A STRONG INSTAGRAM FOLLOWING. WHAT ARE YOUR TOP 5 INSTAGRAM TIPS? Need to be active with comments, likes and replies, insta stories are a must, collaborations, influencer product reviews.
WHAT OTHER CATEGORIES DO YOU HOPE TO EXPAND INTO? We will have hopefully by the end of the year our shampoo and face wash ready for market. These will be truly unique and will be the first of there kind worldwide. Keep an eye out to see whats coming!