The SuperCool

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PLAYTIME

Posted by Kate Vandermeer

TheSuperCool presents PLAYTIME! 
Bring your pre-schooler along for Games, Stories & Rhymetime:
* FREE EVENT
* Parent supervision required
* Free Fruit platter provided by Frank's Quality Fruit & Vegetables 
* Local Coffee Prices by Clement Coffee
* Every 2nd Wednesday at 11am -11:30am 
* Location: Next to the Cubby House outside TheSuperCool
Dates 
Wed 12 Feb 11am - 11:30am (done) 
Wed 26 Feb 11am - 11:30am (done) 
Wed 11 Mar  11am - 11:30am (done) 
Wed 25 Mar  11am - 11:30am CANCELLED INSTORE but we'll be recording some stories & rhymes on our Instagram page for you to watch anytime you want. Check out & follow our instagram @thesupercool.com for more info. 
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TheSuperCool presents PLAYTIME! 
Bring your pre-schooler along for Games, Stories & Rhymetime:
* FREE EVENT
* Parent supervision required
* Free Fruit platter provided by Frank's Quality Fruit & Vegetables 
* Local Coffee Prices by Clement Coffee
* Every 2nd Wednesday at 11am -11:30am 
* Location: Next to the Cubby House outside TheSuperCool
Dates 
Wed 12 Feb 11am - 11:30am (done) 
Wed 26 Feb 11am - 11:30am (done) 
Wed 11 Mar  11am - 11:30am (done) 
Wed 25 Mar  11am - 11:30am CANCELLED INSTORE but we'll be recording some stories & rhymes on our Instagram page for you to watch anytime you want. Check out & follow our instagram @thesupercool.com for more info. 
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We're Hiring!

Position has been filled. Thanks for all your applications. 19 August.

Life is short. Work somewhere SuperCool.....

We're hiring and we want you if you fit the below criteria;

1. Have had retail experience in a fast paced retailer

2. Are fun, have SuperCool style and good vibes

3. Available for immediate start

4. Must be available to work in November/ December for busy Christmas period

5. Have the ability to develop customer relationships whilst busy 

6. Can work weekends

7. Are a team-player 

8. Like working with unique brands with a story 

9. Can gift wrap 

10. Are budget focused

11. Spontaneous dancing is encouraged (not essential!!!)

We are looking for a Casual Retail Assistant who is looking to work in a creative, fun, fast-paced environment. We are all about team - we will reward you with incentives if you reach a team budget. 

We are an award winning retailer who pride ourselves on informative, fun, helpful customer service without stalking our customers!  If this sounds likes you and you're keen to apply, follow the below instructions! We are not your typical retail store but have lots of fun instore and love working with upbeat, Supercool peeps!

1. Send your up-to-date resume to hey@thesupercool.com

2. Include an instagram/ facebook link 

3. Make sure you include your availabilities 

N.B. We will reply to all successful applicants 

Best of luck.... Kate & Noonie 

 

 

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Position has been filled. Thanks for all your applications. 19 August.

Life is short. Work somewhere SuperCool.....

We're hiring and we want you if you fit the below criteria;

1. Have had retail experience in a fast paced retailer

2. Are fun, have SuperCool style and good vibes

3. Available for immediate start

4. Must be available to work in November/ December for busy Christmas period

5. Have the ability to develop customer relationships whilst busy 

6. Can work weekends

7. Are a team-player 

8. Like working with unique brands with a story 

9. Can gift wrap 

10. Are budget focused

11. Spontaneous dancing is encouraged (not essential!!!)

We are looking for a Casual Retail Assistant who is looking to work in a creative, fun, fast-paced environment. We are all about team - we will reward you with incentives if you reach a team budget. 

We are an award winning retailer who pride ourselves on informative, fun, helpful customer service without stalking our customers!  If this sounds likes you and you're keen to apply, follow the below instructions! We are not your typical retail store but have lots of fun instore and love working with upbeat, Supercool peeps!

1. Send your up-to-date resume to hey@thesupercool.com

2. Include an instagram/ facebook link 

3. Make sure you include your availabilities 

N.B. We will reply to all successful applicants 

Best of luck.... Kate & Noonie 

 

 

Read more

Spotlight: Canvas & Sasson

BRAND NAME: Canvas+Sasson
 
DESIGNER: Sarah Quin
 
HOW LONG HAVE YOU BEEN IN BUSINESS:  9 years


DESCRIBE CANVAS & SASSON IN 3 WORDS: Eclectic, Colourful and Inspired.
 
CANVAS & SASSON IS ALL ABOUT EMBRACING TEXTURE, PRINT AND COLOUR! HOW DO YOU FIND STAYING TRUE TO THIS ETHOS GOES WHEN TRENDS COME AND GO IN HOMEWARES E.G. MINIMALISM VS BOHO ETC?
Canvas+Sasson has a clear vision, in that we love travelling and exploring different cultures, to bring our customers an inspired mix of classic and bohemian homewares. We do look at trends in the fashion and interiors space, but we tend not to base collections around these trends - just take snippets of colour or techniques and play with those elements. We are definitely a very eclectic brand that offer classic and timeless styles to more bohemian looks. Essentially we just create pieces we love!
 
HOW DO YOU APPROACH EACH SEASON? DO YOU PICK A TRAVEL DESTINATION AND THINK ABOUT LOCAL CULTURAL DESIGN OR DO YOU LOOK AT BEST SELLERS AND HOW YOU COULD APPLY TEXTURES FROM THAT SEASON TO THE NEXT SEASON? 
We approach each season with a plan, as well as working more organically. We always need to have a partial plan in place, so we know what areas we need to order for, what colour palettes we’re working towards and what techniques we’d like to utilise, but we try not to be too fixed in these ideas. We develop mood boards to also keep us focused as it is easy to go off on a crazy tangents!

C+S travel to India twice a year, as well as Europe, South America and other parts of Asia, and they always inspire us in unexpected ways. It’s so great being on the road and creating our designs based on things that give us hits of inspiration!


 
YOU RECENTLY JOINED FORCES WITH SASSON? SO NOW YOU OFFER THE FULL
EXPERIENCE. TEXTILES, SOFT FURNISHINGS AND FURNITURE. WHAT DROVE THIS
DECISION? 
One of our driving forces behind the merge, was to create a full lifestyle brand that can offer everything for many interior styles. We can now bring our customers styles that go from start to finish in home decor - the bedlinen, the bedhead, bedside table and lamp that sits on it… And this also allows us to aim bigger and better with each season!
 
HOW DO YOU FIND THE MOVEMENT TOWARDS FAIR TRADE AND KNOWING WHERE PRODUCT IS MADE? IS THERE MUCH CLARITY OVER WHERE YOU CAN SOURCE YOUR DESIGNS WHEN YOU ARE ON THE GROUND IN INDIA ETC? 
C+S have very strong relationships with our suppliers and we will not bring on a new supplier until we have visited their factories and are happy with their work practices, treatment of employees and philosophy in regards to environmental practices. We have a fantastic group of suppliers that we’ve been collaborating with for many years and they have become lovely friends who we enjoy seeing on our trips, hearing about which daughter is getting married next, who just had a baby and their life in India - so different to ours!

YOUR LATEST IMAGERY FOR YOUR CAMPAIGNS IS NEXT LEVEL! TELL US ABOUT YOUR COLLABORATION WITH YOUR STYLIST?  
We really wanted to create an aspirational campaign this time around and we’re absolutely thrilled with the results! We had quite a few shoots in Sydney and Melbourne (lots of work, but great fun) and we teamed up with Stylist extraordinaire Heidi Albertiri of The Life Style Edit. She’s incredibly hard working and has a beautiful positive energy and we really loved working with her. We have just launched our Catalogue for 2017 / 2018 which you can view online, or request a hard copy and all our new campaign images can be seen in the gallery - some really amazing shots are there - even if we say so ourselves!

   
 
HOW HAVE YOU FOUND THE AUSTRALIAN RETAIL MARKET IN THE LAST 2 YEARS? WHAT TRENDS ARE YOU SEEING SHIFT FROM A BUSINESS POINT OF VIEW?
As we have a lot of retail customers, it is really interesting to hear all the mixed views on how they are going. I think the classic ‘bricks and mortar’ stores are having to re invent themselves and keep adapting as the online market has really changed the way customers shop. We still believe there is demand for both but it is pushing everyone to provide an exceptional experience as customers have greater choice in the market place.
 
HOW HAVE YOU FOUND INSTAGRAM IN TERMS OF PROMOTING YOUR BRAND? 
Instagram is amazing! It’s definitely one of the best platforms for getting the brand out there, especially as we are such a ‘visual’ industry - it’s got a great reach, it’s a lovely, supportive community and it’s also a great way to keep in touch with what’s happening in the industry, in a really quick and accessible way!
 
WE LOVE THE NEW " CARAVANE" COLLECTION. THE COLOURS, THE TEXTURE, THE CRAZINESS! DESCRIBE HOW THIS COLLECTION CAME TO BE?
Oh we love this collection too! We had an idea to do this woven look in a more unexpected colour palette (not natural!) and our first thought was a sunset palette - blush, coral, apricot - but then it grew from there and we added in the sky blue and hints of charcoal. And following our C+S ethos of more is more, we then decided to get as textural as possible!!

Shop the incredible range of Canvas & Sasson here... 

 

 

Read more

BRAND NAME: Canvas+Sasson
 
DESIGNER: Sarah Quin
 
HOW LONG HAVE YOU BEEN IN BUSINESS:  9 years


DESCRIBE CANVAS & SASSON IN 3 WORDS: Eclectic, Colourful and Inspired.
 
CANVAS & SASSON IS ALL ABOUT EMBRACING TEXTURE, PRINT AND COLOUR! HOW DO YOU FIND STAYING TRUE TO THIS ETHOS GOES WHEN TRENDS COME AND GO IN HOMEWARES E.G. MINIMALISM VS BOHO ETC?
Canvas+Sasson has a clear vision, in that we love travelling and exploring different cultures, to bring our customers an inspired mix of classic and bohemian homewares. We do look at trends in the fashion and interiors space, but we tend not to base collections around these trends - just take snippets of colour or techniques and play with those elements. We are definitely a very eclectic brand that offer classic and timeless styles to more bohemian looks. Essentially we just create pieces we love!
 
HOW DO YOU APPROACH EACH SEASON? DO YOU PICK A TRAVEL DESTINATION AND THINK ABOUT LOCAL CULTURAL DESIGN OR DO YOU LOOK AT BEST SELLERS AND HOW YOU COULD APPLY TEXTURES FROM THAT SEASON TO THE NEXT SEASON? 
We approach each season with a plan, as well as working more organically. We always need to have a partial plan in place, so we know what areas we need to order for, what colour palettes we’re working towards and what techniques we’d like to utilise, but we try not to be too fixed in these ideas. We develop mood boards to also keep us focused as it is easy to go off on a crazy tangents!

C+S travel to India twice a year, as well as Europe, South America and other parts of Asia, and they always inspire us in unexpected ways. It’s so great being on the road and creating our designs based on things that give us hits of inspiration!


 
YOU RECENTLY JOINED FORCES WITH SASSON? SO NOW YOU OFFER THE FULL
EXPERIENCE. TEXTILES, SOFT FURNISHINGS AND FURNITURE. WHAT DROVE THIS
DECISION? 
One of our driving forces behind the merge, was to create a full lifestyle brand that can offer everything for many interior styles. We can now bring our customers styles that go from start to finish in home decor - the bedlinen, the bedhead, bedside table and lamp that sits on it… And this also allows us to aim bigger and better with each season!
 
HOW DO YOU FIND THE MOVEMENT TOWARDS FAIR TRADE AND KNOWING WHERE PRODUCT IS MADE? IS THERE MUCH CLARITY OVER WHERE YOU CAN SOURCE YOUR DESIGNS WHEN YOU ARE ON THE GROUND IN INDIA ETC? 
C+S have very strong relationships with our suppliers and we will not bring on a new supplier until we have visited their factories and are happy with their work practices, treatment of employees and philosophy in regards to environmental practices. We have a fantastic group of suppliers that we’ve been collaborating with for many years and they have become lovely friends who we enjoy seeing on our trips, hearing about which daughter is getting married next, who just had a baby and their life in India - so different to ours!

YOUR LATEST IMAGERY FOR YOUR CAMPAIGNS IS NEXT LEVEL! TELL US ABOUT YOUR COLLABORATION WITH YOUR STYLIST?  
We really wanted to create an aspirational campaign this time around and we’re absolutely thrilled with the results! We had quite a few shoots in Sydney and Melbourne (lots of work, but great fun) and we teamed up with Stylist extraordinaire Heidi Albertiri of The Life Style Edit. She’s incredibly hard working and has a beautiful positive energy and we really loved working with her. We have just launched our Catalogue for 2017 / 2018 which you can view online, or request a hard copy and all our new campaign images can be seen in the gallery - some really amazing shots are there - even if we say so ourselves!

   
 
HOW HAVE YOU FOUND THE AUSTRALIAN RETAIL MARKET IN THE LAST 2 YEARS? WHAT TRENDS ARE YOU SEEING SHIFT FROM A BUSINESS POINT OF VIEW?
As we have a lot of retail customers, it is really interesting to hear all the mixed views on how they are going. I think the classic ‘bricks and mortar’ stores are having to re invent themselves and keep adapting as the online market has really changed the way customers shop. We still believe there is demand for both but it is pushing everyone to provide an exceptional experience as customers have greater choice in the market place.
 
HOW HAVE YOU FOUND INSTAGRAM IN TERMS OF PROMOTING YOUR BRAND? 
Instagram is amazing! It’s definitely one of the best platforms for getting the brand out there, especially as we are such a ‘visual’ industry - it’s got a great reach, it’s a lovely, supportive community and it’s also a great way to keep in touch with what’s happening in the industry, in a really quick and accessible way!
 
WE LOVE THE NEW " CARAVANE" COLLECTION. THE COLOURS, THE TEXTURE, THE CRAZINESS! DESCRIBE HOW THIS COLLECTION CAME TO BE?
Oh we love this collection too! We had an idea to do this woven look in a more unexpected colour palette (not natural!) and our first thought was a sunset palette - blush, coral, apricot - but then it grew from there and we added in the sky blue and hints of charcoal. And following our C+S ethos of more is more, we then decided to get as textural as possible!!

Shop the incredible range of Canvas & Sasson here... 

 

 

Read more

Retailer of the Year Finalist for GALA Awards

We are super excited to announce that we are a finalist in the GALA (Gift & Lifestyle Awards) for Retailer of the Year (1-5 employees)

Yay! We will find out if we won in February 2018... wish us luck and watch this space!

 

Read more

We are super excited to announce that we are a finalist in the GALA (Gift & Lifestyle Awards) for Retailer of the Year (1-5 employees)

Yay! We will find out if we won in February 2018... wish us luck and watch this space!

 

Read more

Spotlight on He & Her the Label

BRAND NAME: He and Her the label
DESIGNER: Rachel Ussher
HOW LONG HAVE YOU BEEN IN BUSINESS: 4 years
DESCRIBE HE & HER IN 3 WORDS: Quality | Individual | Fun
 
WHAT DID YOU DO BEFORE BEGINNING HE & HER? 
I used to work as a woman wear designer. When I got pregnant with our first child (Florin) I started looking around for clothes that I loved.. but could't find much. So naturally, I decided to design my own, and from there He and Her was birthed.
YOU BEGAN HE & HER TO OFFER MORE GENDER NEUTRAL BASICS. HOW HAVE YOU FOUND THE RESPONSE TO THIS AND AFTER A FEW SEASONS, HAVE YOU FOUND THIS HAS EVOLVED OR CHANGED? 
 
5 years ago when I had Florin there wasn't much of an offering of plain basics that weren't bright pink or had giraffes and elephants on them.. haha! So we started with prints we designed and paired it back with basics that weren't too bright and bold. We didn't realise how many people were actually looking for the same thing until we launched.. Since then our basics and our prints have become a real staple for our customers. We've worked hard on perfecting our fits so that both our prints and basics are super comfy, fit perfectly and last and last wash after wash.
Although we started out as predominately unisex, the very first season we launched we offered a floral and it went crazy! People were all about it, I guess there wasn't many other brands offering jersey florals. So each season now we bring out a new floral which has actually steered the brand away from such a unisex vibe. Also as Florin has grown up (she's now nearly 5) she has also become more and more opinionated in what she wants to wear (and all the mama's out there all agreed in unison) so our styles have become more gender focused..... dresses and skirts for the girls, and resort style shirts & shorts for the boys. We definitely still do a bunch of the unisex styles, but our colour palette and styling is a little more gender focused these days.
   
YOU HAVE A SMALL FAMILY. HOW HAVE YOU FOUND MANAGING YOUR TIME SINCE BECOMING A MUM AND GROWING THE BRAND? 
Hm, well I am definitely no expert at it, haha! Its been 5 years of trial and error (we actually launched the brand when I was 6 months pregnant) so the whole juggle of work and life and downtime has been something that as a family we've had to be really intentional about getting right. In the early days it looked a lot like working at night and trading in time for myself to get work done, while looking after small children during the day.....
Now that the girls (Florin 4, Luna 2) go to daycare a few days a week my work weeks are much more structured, which is working great! I genuinely love what I do, so despite the juggle I'm all in.....
 
YOU HAVE QUITE A FEW NEW ZEALAND STOCKISTS - HOW DO YOU FIND THE NZ MARKET COMPARED TO AUSTRALIA? 
We're relatively new to the NZ market. We have great agent who represent us in NZ, and our NZ customers seem to love the brand. It feels like our NZ customers have quite a similar style to what we do in Melbs so the brand fits in really well over there.
      
THE KIDS CLOTHING MARKET HAS GROWN SIGNIFICANTLY IN THE LAST 2 YEARS IN PARTICULAR; IN YOUR OPINION WHAT HAS CONTRIBUTED TO THAT? 
Yeah its boomed. 4 years ago when we started this, there wasn't half as much in the market as there is now. The kids market is always going to be in high demand, as people are always going to keep having kids. And I suppose as life keeps expanding, we're able to access more and more, its only natural that would have a knock on effect into the kids market. Technology has also played a huge part in expanding the market. Websites are easier to build, Instagram for promoting it, Hootsuite for social, Xero for accounting... There's basically a program for everything you need to start up a business now!
 
WHAT 3 TIPS WOULD YOU GIVE SMALL BRANDS IN AUSTRALIA ABOUT BEGINNING A START UP IN THE KIDS MARKET? 
1. Find your gap and fill it. Make your offering different to what's out there and people will come looking for it.
2. Be uniquely you... There's nothing more powerful that sticking to your own style / vibe.. Its what comes the most naturally and you'll flourish in it. People want to see the 'lifestyle' behind your brand and if its artificial people can see straight through that!
3. Identify your weaknesses and outsource them. I'd much rather have people doing the things I can't do, then me spending time, effort (& frustration) on trying to figure them out.
   
 
HOW HAVE YOU FOUND INSTAGRAM IN TERMS OF PROMOTING YOUR BRAND? 
Instagram is a great tool for businesses. It has a really amazing way of creating community amongst its followers and allows customers a direct contact point with brands. 
 
WHAT OTHER CATEGORIES DO YOU HOPE TO EXPAND INTO? 
Good question.... We get a lot of emails from our customers asking for grown up size tee's and clothing in our prints and plains. So thats an possibility in the future.. Watch this spot!
Read more
BRAND NAME: He and Her the label
DESIGNER: Rachel Ussher
HOW LONG HAVE YOU BEEN IN BUSINESS: 4 years
DESCRIBE HE & HER IN 3 WORDS: Quality | Individual | Fun
 
WHAT DID YOU DO BEFORE BEGINNING HE & HER? 
I used to work as a woman wear designer. When I got pregnant with our first child (Florin) I started looking around for clothes that I loved.. but could't find much. So naturally, I decided to design my own, and from there He and Her was birthed.
YOU BEGAN HE & HER TO OFFER MORE GENDER NEUTRAL BASICS. HOW HAVE YOU FOUND THE RESPONSE TO THIS AND AFTER A FEW SEASONS, HAVE YOU FOUND THIS HAS EVOLVED OR CHANGED? 
 
5 years ago when I had Florin there wasn't much of an offering of plain basics that weren't bright pink or had giraffes and elephants on them.. haha! So we started with prints we designed and paired it back with basics that weren't too bright and bold. We didn't realise how many people were actually looking for the same thing until we launched.. Since then our basics and our prints have become a real staple for our customers. We've worked hard on perfecting our fits so that both our prints and basics are super comfy, fit perfectly and last and last wash after wash.
Although we started out as predominately unisex, the very first season we launched we offered a floral and it went crazy! People were all about it, I guess there wasn't many other brands offering jersey florals. So each season now we bring out a new floral which has actually steered the brand away from such a unisex vibe. Also as Florin has grown up (she's now nearly 5) she has also become more and more opinionated in what she wants to wear (and all the mama's out there all agreed in unison) so our styles have become more gender focused..... dresses and skirts for the girls, and resort style shirts & shorts for the boys. We definitely still do a bunch of the unisex styles, but our colour palette and styling is a little more gender focused these days.
   
YOU HAVE A SMALL FAMILY. HOW HAVE YOU FOUND MANAGING YOUR TIME SINCE BECOMING A MUM AND GROWING THE BRAND? 
Hm, well I am definitely no expert at it, haha! Its been 5 years of trial and error (we actually launched the brand when I was 6 months pregnant) so the whole juggle of work and life and downtime has been something that as a family we've had to be really intentional about getting right. In the early days it looked a lot like working at night and trading in time for myself to get work done, while looking after small children during the day.....
Now that the girls (Florin 4, Luna 2) go to daycare a few days a week my work weeks are much more structured, which is working great! I genuinely love what I do, so despite the juggle I'm all in.....
 
YOU HAVE QUITE A FEW NEW ZEALAND STOCKISTS - HOW DO YOU FIND THE NZ MARKET COMPARED TO AUSTRALIA? 
We're relatively new to the NZ market. We have great agent who represent us in NZ, and our NZ customers seem to love the brand. It feels like our NZ customers have quite a similar style to what we do in Melbs so the brand fits in really well over there.
      
THE KIDS CLOTHING MARKET HAS GROWN SIGNIFICANTLY IN THE LAST 2 YEARS IN PARTICULAR; IN YOUR OPINION WHAT HAS CONTRIBUTED TO THAT? 
Yeah its boomed. 4 years ago when we started this, there wasn't half as much in the market as there is now. The kids market is always going to be in high demand, as people are always going to keep having kids. And I suppose as life keeps expanding, we're able to access more and more, its only natural that would have a knock on effect into the kids market. Technology has also played a huge part in expanding the market. Websites are easier to build, Instagram for promoting it, Hootsuite for social, Xero for accounting... There's basically a program for everything you need to start up a business now!
 
WHAT 3 TIPS WOULD YOU GIVE SMALL BRANDS IN AUSTRALIA ABOUT BEGINNING A START UP IN THE KIDS MARKET? 
1. Find your gap and fill it. Make your offering different to what's out there and people will come looking for it.
2. Be uniquely you... There's nothing more powerful that sticking to your own style / vibe.. Its what comes the most naturally and you'll flourish in it. People want to see the 'lifestyle' behind your brand and if its artificial people can see straight through that!
3. Identify your weaknesses and outsource them. I'd much rather have people doing the things I can't do, then me spending time, effort (& frustration) on trying to figure them out.
   
 
HOW HAVE YOU FOUND INSTAGRAM IN TERMS OF PROMOTING YOUR BRAND? 
Instagram is a great tool for businesses. It has a really amazing way of creating community amongst its followers and allows customers a direct contact point with brands. 
 
WHAT OTHER CATEGORIES DO YOU HOPE TO EXPAND INTO? 
Good question.... We get a lot of emails from our customers asking for grown up size tee's and clothing in our prints and plains. So thats an possibility in the future.. Watch this spot!
Read more