Staff Faves: Rosie

By Kate Vandermeer
on October 23, 2020
With 0 comments

Meet Rosie: Not only is she another import from NZ, but she is studying Speech Pathology (smart cookie), she's the most mature mid 20's employee we've ever had and she is super sweet, loves an impromtu dance mid shift in store and teaches all of us about being more sustainable! Here are a few of Rosies' fave things!



By Kate Vandermeer
on October 16, 2020
With 0 comments

Meet Jade; a NZ import who is studying interior design + architecture and loves minimalism, self study and headscarves! Jade is great at styling up rooms for customers as well! See her fave things! 


Staff Faves: Mia

By Kate Vandermeer
on October 09, 2020
With 0 comments

Meet Mia: Our American Import has brought us MANY awesome outfits (she loves Vintage Fashion) and lots of great insights from her experiences as an Actress, Performer, Creative and all round rad human! Here are her fave things! 

Staff Faves: Kate

By Kate Vandermeer
on October 02, 2020
With 0 comments

Meet Kate: co-owner of TheSuperCool. She brings the creative flair to the biz. She loves hunting down cool brands + doing the in store merchandising and marketing!  Here are her FAVE things in store and around at the moment.


Staff Faves: Noonie

By Kate Vandermeer
on September 25, 2020
With 0 comments

Meet Noonie: co-owner of TheSuperCool. He brings the great music to the store and complies MOST of TheSuperCool Tunes playlists! He also loves hip hop, netflix, basketball and Messi!  Here are his FAVE things instore and around at the moment.


Conscious Brands

By Kate Vandermeer
on July 08, 2020
With 0 comments


Earlier this year, Noonie + I discussed what we wanted this year "2020" to be about for our biz. We wanted to bring more CONSCIOUSNESS + CONNECTION to TheSuperCool.

As a result, we've asked some of our brands to do short video's about what they're doing to be more CONSCIOUS as a brand in relation to climate control + social responsibility.  When watching and listening to these it dawned on me how important it is to share these stories with our customers and the community. 

We had planned to launch this in March and then a lil thing called COVID happened! So we've had a slightly delayed launch for this concept! 

We figure, if you're going to buy a gift for a family member or friend or new baby etc, you'd like for your purchase to have a dual purpose (providing joy for the receiver )but also supporting a small business and the brand that made the product in the process! Hopefully this video series will help you feel like your dollar spend really does count! 

We're kicking this off with Halcyon Nights - our fave kids brand. It's seriously the CUTEST video. You just need to jump over to our instagram to watch the video. We'll also have a SAVED Instagram Highlight area for watching all of these.

Each week we'll share a new story. YAY!

We'd love your feedback on these and if you could share these with others you think might appreciate it, we would love that too! 


Pay It Forward: Amazing Mums

By Kate Vandermeer
on June 13, 2020
With 0 comments

How great are Mum's? Particularly during Isolation. Playing peace keeper, organising ALL the snacks, homeschooling, dealing with all the MESS, trying to make meals stretch, trying to keep some sense of harmony in the casa and allowing emotions to be felt! 

For this month's Pay It Forward Campaign, we are focusing on Amazing Mum's who have done it tough during Isolation. 

If you want to nominate an Amazing Mum, follow the guidelines below and 3 x winners will be drawn at random and win a $100 gift pack. $50 gift voucher from us and a Beaker Candle by our mates at Alchemy Produx worth $50. 

Click here to email your nomination.... 

1. Your name and Email

2. Your nominations Name + Email or Mobile 

2. A lil message from you to them as to why they are amazing

Entries close Sun 21 June at Midnight. Winners will be drawn Monday 22 June. 

* Please note your email and your nominations email will not be added to any mailing lists - we're legit!  




Podcasts we're digging!

By Kate Vandermeer
on May 30, 2020
With 0 comments

Lately, I've been getting into podcasts - like ALOT! I'm pretty late to the game on this but finding time bymyself to listen to audio with a newborn proved difficult. As Luna is a bit older now, I've been listening to podcasts when I walk her in the pram and when I pick up Lola from school. During Isolation, I also listened to podcasts whilst doing personal deliveries for our SuperCool community! So I've found a few podcasts I've really been loving and wanted to share them with you all.

1. The Grace Tales - Georgie Abay host, editor + author of The Grace Tales website / online mag interviews some diverse mainly Aussie people covering all sorts of topics related to motherhood: i.e. Parenting, post-natal depletion, how to stop people pleasing, mindfulness and transformation, sisterhood and birth order! Fave's are: Jacqui Lewis, Teresa Palmer & Caitlin Cady. 

2. Lady Start Up - Mama Mia presents all sorts of inspiring women who have begun biz's. My fave interview thus far has been the creator of Canva, "Melanie Perkins". 

3. Second Life - Created by Hillary Kerr of Who What Wear and based in LA, this podcast interviews mainly Americans who have pivoted from one career to another.  Some of my faves have been Miranda Kerr, Justina Blakeney, Reese Witherspoon and Cindy Crawford on their respective changes from one career to another. 

4. Jumbled Loves a Chat - Pip has some great convo's with inspiring women from many different industries but mainly small biz about their lives and lessons learned! Fave's have been Phoebe from Sage + Clare, Rachel Castle, Jane Cay from Birdsnest. 

5. Imprint by Natalie Walton - Natalie has curated a gentle, inspiring bunch of women who have chosen to lead a slower, quieter life. She shares their stories as to why and how. Faves have been Courtney Adamo & Emma Lane. 

6. Offline - Alison Rice interviews a variety of people with Instagram profiles but likes to peel the layers behind their edited persona.  She interviews experts on sleep, facing fears, post-natal depression, human design, Ayurveda and what success means to them. Faves have been Kelly Muller, Pip Edwards, Deborah Hutton and Jacyln Michelle. 

I'm discovering new podcasts all the time, so I will edit this list as I find more that I dig but if you have any you recommend, please share! 


Creating a Calm Casa

By Kate Vandermeer
on May 13, 2020
With 0 comments

Setting the mood.... so important for creating the right vibe for the whole casa!

(Particularly at the moment in Isolation!)

Come 6:30-7ish, I put lamps on & turn off all bright lights... I have our diffusor going throughout the day so the house smells amazing and often burn candles 🕯 at night when the kiddies are asleep to relax our parental bodies!!

The oils I love to use are listed below:

1. Upper Oil - great for mornings, focus + homeschooling, getting it done! Upper oil has woody + citrus oils which make it grounding + uplifting! Boom 💥

2. Centre Oil - perfect for baths, chilling, night time wind down... (pure lavender: so its super relaxing!) Great for calming tantrumy kids!

3. Downer Oil - great to put on your feet + wrists before meditation, yoga or bed! The ultimate mix of relaxing oils inc Patchouli + Sandalwood (my faves)

4. Australian Native: Eucalyptus & Acacia
Wanna feel energised & also like you live in the bush? This oil is super uplifting but also fresh & a lil slice of “home”.


Click here to check them out...


By Kate Vandermeer
on May 09, 2020
With 0 comments



Like many of you, Noonie & I have been trying to think of ideas to share the love (in a small but helpful way) for those affected by this Virus! We have decided to be inspired by one of our fave movies: Pay It Forward! 

So for the third in this instalment we are going to Pay It Forward for those who are working with challenging circumstances with homeschooling: Teachers! Presented with new technology and ways to educate our kids, Teachers are really flexing their creativity muscles at the moment. We want to honour them for doing a great job in these times. 

So if you know an incredible teacher, please nominate them via this email with the below. 

1. Their full name & contact email address or school name & contact email address. 

2. Your name & email 

4. A lil message from you to them 

We will pick THREE TEACHERS at random and contact them to let them know that you have nominated them to win this SuperCool gift with your message. 

3 Teachers will WIN $100 worth of Gift Vouchers: $50 from us and $50 from our friends at Jones & Co (the home of the rad face vases and one of our beloved brands we work with!)

Just in case you were wondering, we will NOT add your email or their email to our mailing list (this is legit - we're not trying to scam anyone!) 

So let's share the love and reward these special people helping our community!

If you like this idea & are a business who wants to partner up with us, we'll be doing a new version of this every week for the moment! Contact us here... 

If you're following this on instagram: the hashtag is #payitforwardsupercoolstyle

Nominations Close Sunday 17 May.  

Winners will be notified directly on Sunday 17 May (evening) + announced on Instagram!

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