Staff Faves: Mia

By Kate Vandermeer
on October 09, 2020
With 0 comments

Meet Mia: Our American Import has brought us MANY awesome outfits (she loves Vintage Fashion) and lots of great insights from her experiences as an Actress, Performer, Creative and all round rad human! Here are her fave things! 

Are you SuperCool material?

By David Nunez
on September 25, 2014
With 0 comments

We're looking for SuperCool staff to join our team! If you answer yes to most of the below… PLEASE apply! Applications have been extended due to some new special projects we've locked in. So they now close Sat 11 October 2014!

1. Do you think you’re SuperCool material?

(As in you love our brand and concept, you’re always on the hunt for the latest and coolest stuff around, people comment on your SuperCool style and you’re a fun, interesting and unique person to be around and you think you’re the missing piece to our puzzle!)

2. Do you have Retail Swag?

(Do you have the ability to chat genuinely and make connections with customers, multi task and serve customers as well as complete a list of to do items? Do you enjoy introducing customers to unique products and giving them the backstory? Do you love the  challenge of meeting budgets and working in unique retail environments? Can you follow brand procedures, be organised and clean in your retail approach? Do you understand basic computer skills – our business runs on a Mac point of sale program of which we provide training but an understanding of basic computer skills is needed!)

3.  Do you want to work with and for SuperCool people? 

(Do you want to be inspired by the product and people around you? Do you want to be rewarded for your hard work with SuperCool $$ to spend instore? Do you want to work for a brand that is growing rapidly and has new mobile and permanent locations frequently? Are you open to change and a dynamic environment? Do you want to contribute by sharing your past experiences in retail and creatively with a business that is growing and appreciates feedback?)

4. Do you have good life skills?

(Do you pride yourself on exceeding expectations, have an entrepreneurial spirit, think creatively, are open to travelling within metropolitan Melbourne to our various Shop locations and use your initiative?)

5. Extra Skills that are good to have but not essential

(An awareness of the impact of pinterest and instagram for customers and brands to share their creativity on these social media platforms, previous retail experience in homewares, fashion, accessories or stationery shops.)


1. Describe your favourite retail shops and why you love them? (in Melbourne, Australia or Internationally)

2. Note down a few of your fave magazines, blogs and pinterest pages (copy and paste where relevant) to indicate what you’re interested in?

3. What’s a random fact about yourself that we might think is useful, funny or absurd?

4. What’s your favourite type of food?

5. Where would you most like to visit in the world?


Email us at  hey (at)  with your;

a. Up to date Resume

b. A Low Res head shot photo of yourself (a casual picture, just so we can associate your face with your application – we’re not looking for models!)

c. Answer our SuperCool Survey questions in your email (see above)


1. We’ll contact you within a couple of weeks of receiving your application for a time to meet up and chat or explain that you were unsuccessful. Either way, we won’t leave you hanging!

2. If successful, you’ll do a trial in store and pending


One Fine Baby Pop Up

By David Nunez
on August 08, 2014
With 0 comments

We are super excited to be involved in the very first One Fine Baby event run by the clever crew behind One Fine Day Wedding fairs. This boutique children's event is going to be supercool. With a petting zoo, visits from Peppa Pig, shopping, kids fashion, interior inspiration, bat mobile, kids cafe, jumping castles, craft corner and fun entertainment....

We will be bringing all things baby and child to our little emporium pop up including balloons, books, baby journals, kids bedding, wall hooks, baby blankets, cushions, games, onesies, kids decor for rooms etc.


Saturday & Sunday 16 & 17 August

Australian Technology Park

Entry $15   Tickets available here....

See you there!

The New Fitzroy Emporium

By David Nunez
on May 20, 2014
With 0 comments

It's officially open SuperCool fans! We have finally launched our very first flagship shop - TheSuperCool Fitzroy Emporium. We've still got a few bits and pieces to do so its a soft launch for now... but we're rapt to be open and sharing our very special shop with you all. We fell in love with this heritage listed building when we saw it... the arch, the exposed brick, the polished concrete, the windows letting the sunlight in... amazing. We were lucky to negotiate a great deal with our extremely supportive landlords who are really invested in seeing us succeed! We have to thank our great builders; Twelve Nails for their patience and quick turnaround... our family for helping paint, clean, screw in, lacquer, sand and move stock and furniture... and our SuperCool staff for their patience and support as we put this togethor. And to our SuperCool ambassador Lola for being patient and playing, sleeping and generally giving us good luck as we built and merchandised the shop. Stay tuned as we unveil some exciting new plans for the back rooms of the shop including some great pop up's and a cafe! It's onwards and upwards for us!

Location and our Winter opening hours below...


280 Nicholson Street (corner of Kerr & Nicholson Streets)

Fitzroy 3065

Opening Hours

Monday 10 - 5

Thursday 10 - 5

Friday 10-5

Saturday 10-5


Sunday 11-4


TheSuperCool_Exterior_LowRes TheSuperCool_MensArea_LowRes TheSuperCool_MainRoom_LowRes TheSuperCool_Kitchen&Counter_LowRes TheSuperCool_KidsRoom3_LowRes TheSuperCool_KidsRoom2_LowRes TheSuperCool_KidsRoom1_LowRes TheSuperCool_Daybed_LowRes TheSuperCool_Bedding_LowRes TheSuperCool_BeanBag_LowRes

Endings & Beginnings

By David Nunez
on February 25, 2014
With 0 comments

We have some exciting news - we're opening our first Permanent shop in Fitzroy; location to be announced! More details to follow, but in April, you'll hear more from us!

As a result, our semi-permanent pop up at Westfield Doncaster is finishing up this Sunday 2 March. It's been a great 7 months and we'll be sad to leave, but all pop up's must come to an end!

Thanks to all our regulars at Westfield Doncaster - you'll have to come visit us in our new location or our South Melbourne shop or online!

Winners are Grinners

By David Nunez
on February 10, 2014
With 0 comments

We are super proud and excited to announce that we have won an amazing award; We are the Australian representative of the GIA Global Innovation Award honouring housewares retail excellence.  With only 20 country winners from over 5 continents, we can't believe our luck.

As part of our award , we are flown to Chicago in Mid March to compete for the global award and share our SuperCool brand of retail with our fellow nominees.

This award is one of the world’s leading awards program honouring overall excellence, business innovation and creative merchandising in homegoods retailing.

We can't wait to keep you informed about our upcoming trip to Chicago and to share some new brands we discover whilst over at the tradeshow.

Wish us luck!

Online Store & Shop Closing Dates

By David Nunez
on January 07, 2014
With 0 comments

Happy New Year people! Please find below the online store and South Melbourne shop closing hours.

Online Store - Closed from January 4 till January 13 2014 - You can place orders still but we will fulfil and send from January 13 subject to availability.

South Melbourne Market Shop - Closed from 30 December till Saturday 18 January 2014.

Westfield Doncaster Shop - Open 7 days a week as per normal trading hours.

Christmas Gift Guide by TheSuperCool

By David Nunez
on November 29, 2013
With 0 comments

Well, its certainly crept up again hasn't it? It's nearly that magical time of the year again for Christmas and the Holiday Season!

We've put togethor a guide for you to enjoy checking out and to hopefully give you some Gift Giving Inspiration as well.

We have heaps more stock to arrive, but this is what we've selected as of this moment in time!

Christmas Ideas for K.K (click here for more ideas)

girl-kk Ideas for a Female KK present (starting from top left going clockwise)

1. Drinking Mason Jar with Colourful Lid and Straw - $16.50 (come in a variety of colours)

2. Flask Chemistry Candle - $35 (comes in 4 scents; Orange & Vanilla, Mandarin Oil & Rosemary, Sandalwood, Coconut & Lime)

3. Small Dome Terrarium - $35 (comes in a small jar version for $19 as well)

4. Small Black paper sack - $22 (comes in black, brown, grey or a metallic version for $29 - pot plant in it is a prop)

5. Tallow Beach Paddles - $30 (comes in another print as well)

6. The Fashionable Cocktail Book - $25

7. Travel Listography Journal - $23 (also comes in Film, Music, Future, Love, Parenthood Listography versions)

8. Anthology Magazines - $20 each (Issues 3 - 13 available)

9. Fete Magazine - $15 each Spring Issue

10. Geometric Sticky Tabs - $10 (also available in other patterns and prints)

11. Lilypad Teal plate - $20 (comes boxed and in 5 other patterns)

12. Melbourne Tea Towel (used as backdrop)  - $35 (also comes in Manly and Sydney version)


Ideas for a Male KK present (starting from top left going clockwise)

1. Captain Mug - $30 (Also comes in Pirate version)

2. Paper Chess Set - $20 (Instore)

3. Top Gun Mug - $29 (comes boxed)

4. Like/ Dislike Stamp Set - $20

5. Words Sticky Tab Set - $10 (also comes in 2 other styles)

6. Mens Cotton/Linen Hankerchief - $15 (comes in heaps of patterns and choices)

7. The Man Plan Book - $20

8. Bun B's Rap Colouring & Activity Book - $18

9. Brampton Beach Paddles - $30 (comes in another pattern)

10. Expresso Tales Mini Magazine - $9.50

11. T World Magazine NYC - $20 (instore only)

12. Toothbrush - $16 - $19 (comes in several colour options)  


Ideas for a Babies/Kids presents (starting from top left going clockwise)

1. Newborn Baby pack - $49    Includes an organic cotton swaddle wrap, hat and card all boxed togethor beautifully

2. Small Rainbow Balloon - $30 (comes in green, yellow and red as well as 2 other sizes; medium $70 and large $149)

3. Mustachifier Dummy - $15  Make your little one look like a 70's cop star with this great dummy!

4. Paul Thurlby Alphabet Book - $15 With great graphics and thick cardboard pages, this is a great gift.

5. Baby Journal; The Story of .... - $20 One of the coolest baby journals we've sourced with little polaroid pockets for your photo's, notes for you to write about their first words, first footprints, what you craved when you were pregnant.

6. Blue Leopard print cotton baby blanket - $69 (also comes in grey leopard print) We also have many other baby blanket styles to chose from for $59 as well.

7. Happy Alphabet print - $40 (comes in a poster pack ready to send and comes in a lime/blue colourway as well)

8. The Super Book for Super Heroes - $22    A great kids colouring and activity book for creative little folk

9. Petit Collage Wall Decals - $30 A great album of SuperCool wall animal decals perfect for a nursery or small childs room (instore)

10. Patrick Hrbury Memory Game - $25 A cool game with great graphics (instore)

11. Gummy Bear Magnets - $22 Put your kids artworks on the fridge with these cute gummy bear magnets that look good enough to eat.  


Ideas for a Guy presents (starting from top left going clockwise)

1. The curious Bartender Book - $35  A brilliant book for aspiring or experience bartenders with great recipes and visuals.

2. Crap Dad Jokes book - $19  Following on from the super popular Embarrasing book of Dad Jokes that sold like nuts last Christmas, this book is a win win (he'll have more ammunition for Dad jokes and you'll have some new jokes to hear!)

3. Bond Wall Clock - $29  A great streamlined wall clock that looks like a watch - perfect for the minimalist guy with style.

4. Cocktail Shaker - $20  (was $45 now $20) A stainless steel Cocktail Shaker comes beautifully boxed.

5. 100 Questions about Sex game - $20 A card game with a difference - choose cards rated from "x to XXX" for some fun!

6. Wooden perpetual calendar - $35 A streamlined modern take on the calendar perfect for his desk at work or home study.

7. Sign Painters book - $45  A fab book that documents all the original sign painters work across the ages. Great visuals and ideas for the creative guy.

8. Kip & Co Black/white Matchstick Pillowcase - $59 (for a set of 2) Used as background


Ideas for the Homewares Lover (starting from top left going clockwise)

1. Le Shop; Michi's guide to Paris - $20  A must have guide to Paris shops, flea markets and high end luxury stores with great photo's and write ups. (instore)

2. Blue Mandala Pillowcase - $35 Hand screen printed by Lumiere Art & Co, these pillowcases are sold individually and come in a variety of colours.

3. Lime Turkish Beach Towel - $39 Use this towel for the beach, picnic blanket, scarf etc... they dry super quickly and are so light to carry for travel. Lots of colours to choose from as well.

4. Big Wooden House - $35 A great decorative piece for any homelover with a scando feel - the reverse side is a beautiful raw wood. (instore)

5. Modern Rustic book - $40 A most amazing book with great ideas for the home with inspirational interiors and photograhpy.

6. Yellow Decorative Tassel - $29 Hang this from your cupboards, artwork, wall or string a few in a garland... Comes in 4 colours.

Vintage Garage Sale

By David Nunez
on October 03, 2013
With 0 comments

We've decided to have a Spring clean out to make way for all our new Christmas Stock... so we're having a BIG Vintage Garage Sale....

12-13 October 8am - 4pm  SO:ME Space Pop Up opposite our existing shop South Melbourne Markets

Location is here....

Cash & Card facilities available

We'll be selling:

* Visual Merchandising Props

* Vintage crates, bottles, suitcases, ladders, decorations

* Wooden Pigeon Hole Units

* Science Flasks * Rocking Horse

* Sailing Buoys

* 2nds and samples from our range

* Some older stock for next to nothing! Don't miss out - this will be a great sale and its first in, best looking house!

Press Update: TheSuperCool

By David Nunez
on September 16, 2013
With 0 comments

It's been a while since we've done an update as we tend to do them more regularly on social media but here's a list of our latest press for your enjoyment!

Inside Out Magazine - September Issue Feature about our new shop at Westfield Doncaster

The Design Blend - A great design blog that did a "Hidden Gems" feature on us.

Show & Tell Online - A feature about our new shop at Westfield Doncaster and interview.

Age Life & Style lift out - A feature article about the modern weddings featuring us.

The Block - We were fortunate to have product featured in Matt & Kim's apartment as well as 2 features on the show.

Feature 1 -  Fast Forward to 18:05 mins for our 1-2 minute cameo.

Feature 2 

Broadsheet - Part of their updated Melbourne Directory of shops to visit.

Life Instyle Blog - Retailer Meet & Greet 

Show & Tell Online - Fave Finds of the Week - our Toothbrush Holder! 

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