Staff Faves: Noonie

By Kate Vandermeer
on September 25, 2020
With 0 comments

Meet Noonie: co-owner of TheSuperCool. He brings the great music to the store and complies MOST of TheSuperCool Tunes playlists! He also loves hip hop, netflix, basketball and Messi!  Here are his FAVE things instore and around at the moment.


Conscious Brands

By Kate Vandermeer
on July 08, 2020
With 0 comments


Earlier this year, Noonie + I discussed what we wanted this year "2020" to be about for our biz. We wanted to bring more CONSCIOUSNESS + CONNECTION to TheSuperCool.

As a result, we've asked some of our brands to do short video's about what they're doing to be more CONSCIOUS as a brand in relation to climate control + social responsibility.  When watching and listening to these it dawned on me how important it is to share these stories with our customers and the community. 

We had planned to launch this in March and then a lil thing called COVID happened! So we've had a slightly delayed launch for this concept! 

We figure, if you're going to buy a gift for a family member or friend or new baby etc, you'd like for your purchase to have a dual purpose (providing joy for the receiver )but also supporting a small business and the brand that made the product in the process! Hopefully this video series will help you feel like your dollar spend really does count! 

We're kicking this off with Halcyon Nights - our fave kids brand. It's seriously the CUTEST video. You just need to jump over to our instagram to watch the video. We'll also have a SAVED Instagram Highlight area for watching all of these.

Each week we'll share a new story. YAY!

We'd love your feedback on these and if you could share these with others you think might appreciate it, we would love that too! 


Pay It Forward: Amazing Mums

By Kate Vandermeer
on June 13, 2020
With 0 comments

How great are Mum's? Particularly during Isolation. Playing peace keeper, organising ALL the snacks, homeschooling, dealing with all the MESS, trying to make meals stretch, trying to keep some sense of harmony in the casa and allowing emotions to be felt! 

For this month's Pay It Forward Campaign, we are focusing on Amazing Mum's who have done it tough during Isolation. 

If you want to nominate an Amazing Mum, follow the guidelines below and 3 x winners will be drawn at random and win a $100 gift pack. $50 gift voucher from us and a Beaker Candle by our mates at Alchemy Produx worth $50. 

Click here to email your nomination.... 

1. Your name and Email

2. Your nominations Name + Email or Mobile 

2. A lil message from you to them as to why they are amazing

Entries close Sun 21 June at Midnight. Winners will be drawn Monday 22 June. 

* Please note your email and your nominations email will not be added to any mailing lists - we're legit!  




TheSuperCool Kid Pop Up

By Kate Vandermeer
on September 28, 2015
With 0 comments

Does your little one want to be a SuperCool Kid? They can with our new pop up shop "TheSuperCool Kid" dedicated to all things baby and toddler. Think ice cream printed drop crotch pants, tee pee rompers, leopard print pre-walker leather shoes, batman mask wall decals, flamingo wooden shelves, gold stripes bibs, hand made mini superhero rattles and more....

We have toys, gifts, interior ideas, clothing for up age 2, shoes, books and decorations as well as storage.

Location: South Melbourne Market (right next door to our existing shop within SO:ME Space) Enter from Cecil Street right near Simply Spanish and we're on the corner. 

Hours: Wed 8-4, Fri 8-5, Sat 8-4, Sun 8-4 

Duration: Launched Sat 26 September for a couple of months 

Vote for us in the 2015 Melbourne Market Awards

By Kate Vandermeer
on September 09, 2015
With 0 comments

We are super excited that its time to defend our 2 winning titles from last years very successful Melbourne Market Awards.

We won the below awards:

Best General Merchandise Category in all Melbourne Markets 

Favourite Shop in all Melbourne Markets in all categories (woot woot!)

So this year, we are under a lot of pressure to do it all again! 

If you would be so kind as to vote, not only will you have an abundance of good karma, but you will go in the draw to win 4 x $500 vouchers to spend in the markets! (that's a lot of fruit & veges or $$ to shop with us!!) 

What you need to do to help us win! It takes around 2-3 mins to complete.

1. Go to this link.

2. Select Vote Now

3. Select "General Merchandise" category

4. Select "TheSuperCool"

5. Write your name, email, phone (optional) and postcode

6. Select how you heard about awards (vendor or social media)

7. Select if you wish to join their newsletter or not

8. Accept terms & conditions & submit 


Our next location for our Mobile Emporium

By David Nunez
on July 10, 2012
With 0 comments


image credit

So if you thought that the fact we opened up a new semi-permanent shop at SO:ME Space would slow down our mobile shops... you would be mistaken! We've got some pretty exciting collaborations coming up for the remainder of the year. We plan to have 1 exciting mobile shop per month alongside selling online and our new semi-permanent shop. So there's plenty of ways for you to get yourself SuperCooled!

Location #8: JULY

Melbourne Design Market

We'll be featuring all our usual SuperCool goodies at this iconic market in the Fed Square car park - but we'll also be offering some really big BARGAINS with some of our stock being reduced heavily to make way for new stock! Yay! So make sure you come and say hi, check out our mobile shop and the other fab designers featured at this great market.

Date: Sunday 29 July - 10am - 5pm

Address: Undercover Car Park at Federation Square

Our new semi-permanent shop at SO:ME space South Melbourne Market

By David Nunez
on June 27, 2012
With 0 comments

We've been busy little beavers getting our new shop ready at  SO:ME Space  in the South Melbourne Market. Building, painting, sourcing, lifting, unpacking, merchandising...... you name it. A small glimpse into renovating a house.... ewwk!  Below are some behind the scene shots of our shop in progress.

We open Friday 29 July and we would love it if you came by and said hi... checked us out and if you're lucky you might win some great prizes! We've got a massive spinning wheel (price is right style!) and if you spend over $50 with us from Friday 29 June to Sunday 1 July you get to take a spin of the wheel which has heaps of great prizes to be won.

General Opening Hours - (same days as the market) 

Wednesday 8am - 4pm Friday 8am - 5pm Saturday 8am - 4pm Sunday 8am - 4pm

Location -  SO:ME Space at South Melbourne Markets Enter from the corner of Cecil & York Street (near

claypots) and walk left into SO:ME space.

The empty space before we began building.

After building, the pegboard wall painted "resplendent" yellow.... who comes up with these paint names anyway?

Our manifesto wall designed by the creative crew at Studio Alto.

A view not quite finished - our manifesto wall (see those air bubbles... we weren't happy about that.. so we tore it down and did it again.. see below) The blackboard wall (not quite finished) and then our yellow pegboard wall....

Our lightbox with our awesome logo by Studio Alto lights up for the first time!

Our awesome vintage mechanics workbench is our new counter!

After some serious scrapping of our first attempt at the manifesto wall... we quite liked how it looked when aged....

Some geometic goodness - new stock for our SuperCool shop.

Our new shower curtain/ wall hanging / room divider by Izola... we'll be selling these in the new shop as well.

We've got heaps of vintage sewing bobbins (not many of the French sewing bobbins left in a set of 3) but heaps of new odd sized bobbins as well.

Our best selling doorknobs - displayed to see all the colours and prints available.

Excited to introduce more cool printed and colourful crockery....

We've also got lots of new Cuban and Swedish Cigar boxes - we love the prints and patterns.

Vintage chemistry and apothecary bottles from Japan in heaps of different sizes.

Some typographic and patterned goodness in a corner of the shop.

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