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Middle Fish & TheSuperCool pop up shop

By David Nunez
on August 25, 2012
With 0 comments


These are the photo's from our pop up shop at Middle Fish in Carlton. During our week long stay, we ate our way through the menu, met lots of lovely locals in the area and enjoyed getting to know the Middle Fish team. Stay tuned for our next pop up announcement for September!

Location #9 The Middle Fish Market featuring TheSuperCool

By David Nunez
on July 31, 2012
With 0 comments


We're excited to announce our next collaboration in August with Middle Fish restaurant in Carlton. We've been big fans of the inspirational interior (the right mix of industrial vintage warehouse vibe with warm and inviting accents not to mention the food......yummmmmm). We got togethor with Middle Fish and discussed what we could collaborate on...the result?

A weekend event inspired by the thai street markets. Of course! There's 2 parts to this collaboration.

1. The weekend market - Saturday 11 and Sunday 12 August from 10am to 4pm. There'll be street food, cooking demo's and entertainment from Middle Fish and we'll be setting up our mobile emporium within their restaurant and we'll be bringing our vintage spinning wheel to offer prizes from TheSuperCool and Middle Fish.

2. The Pop Up Shop - We'll be visiting Middle Fish with our mobile wares from Friday 10 August (the day before the market) up until Sunday 19 August (the following weekend after the market). We figured we'd stay a bit longer to sample their menu and provide some SuperCool goodness to the folks from Carlton and North Melbourne.

So make sure you come by and say hi.. .we've got lots new stock and Middle Fish will be pulling out the big guns with their food! Shopping & Food... what more could you want?

Location: 122-128 Berkeley Street Carlton (near Melbourne Uni) Melbourne

July Update of Press Features for TheSuperCool

By David Nunez
on July 19, 2012
With 0 comments

We've had one helluva month of amazing press and we're pretty excited about it!  Here's a round up of the most recent press.

* Real Living Editorial - We had two products featured in the July issue of Real Living - The Words of Wisdom Business Maxims Print ( available to purchase here ) and the Upcycled map hoops ( available here ) as seen in the two top images. Thanks Real Living. Nice styling.

* Coolhunting Article - Thanks to Fiona Killackey for the great interview/article - we were pretty thrilled to be featured on Coolhunting.

* We heart Article - This UK based trend site also did an interview with us.

* Monkey Zen - This article popped up - we're not sure how... but hey... its in Spanish from Madrid!

* Jackie Magpie - This article reviews our branding by Studio Alto and our concept. Nice work Jackie Magpie.

* Paper Heart Weddings - A wedding blog that featured the various wedding related unique styling we can offer. Looks good!

* Sydney Morning Herald - Best of Australia - 50 Unforgettable Adventures & we're one of those adventures!

Our next location for our Mobile Emporium

By David Nunez
on July 10, 2012
With 0 comments


image credit

So if you thought that the fact we opened up a new semi-permanent shop at SO:ME Space would slow down our mobile shops... you would be mistaken! We've got some pretty exciting collaborations coming up for the remainder of the year. We plan to have 1 exciting mobile shop per month alongside selling online and our new semi-permanent shop. So there's plenty of ways for you to get yourself SuperCooled!

Location #8: JULY

Melbourne Design Market

We'll be featuring all our usual SuperCool goodies at this iconic market in the Fed Square car park - but we'll also be offering some really big BARGAINS with some of our stock being reduced heavily to make way for new stock! Yay! So make sure you come and say hi, check out our mobile shop and the other fab designers featured at this great market.

Date: Sunday 29 July - 10am - 5pm

Address: Undercover Car Park at Federation Square

Photo's from our new semi-permanent shop at SO:ME Space at the South Melbourne Markets

By David Nunez
on July 02, 2012
With 0 comments

All photo's by Marsha Golemac

So here are our professional photo's of our SUPERCOOL new shop at SO:ME Space. We're pretty excited to share it all with you. Make sure you pop down on the market days (wed, fri, sat & sun) to say hi and check it out. We'll be here for 6 months this time! Thanks needs to go to some people who helped make it all happen in no particular order.

1. The team behind SO:ME Space & the South Melbourne Markets (Belinda, Claude, Sinclair & Ceyda)

2. Our awesome and super quick builders - Twelve Nails

3. Our designers from Studio Alto for the awesome manifesto (it takes up a whole wall like a wallpaper describing who we are, what we do and what we are about) alongside our great logo, postcards and overall brand identity.

4. All the talented, creative designers & brands whose product we stock - your fresh designs make us look SuperCool!

5. Our new van Paco - you've really worked hard driving around collecting stock, holding our display furniture and we've loved riding in you!

6. Adolfo (Noonie's papi) - Muchos Gracias for your great painting skills with our Spinning Wheel

7. Clarita (Noonie's mami) - Muchos Gracias for providing us with yummy healthy home cooking whilst we worked 13 hour days to get this ready

8. Adrian (Kate's dad) - Thanks for having a timber yard - its finally come in handy for us - providing the building supplies to make this shop happen

9. Our other family members for being patient whilst we were too busy to talk, have lots of boxes around and supporting us in general

10. Our friends for giving us words of encouragement all the way and then coming in to visit & see our new shop!

11. And instagram for allowing us to share our work in progress with everyone to prove it doesn't happen overnight!

12. Our SuperCool fans who come to shop with us - making this all possible. (otherwise it would just be an art gallery with no-one buying!)

Our new semi-permanent shop at SO:ME space South Melbourne Market

By David Nunez
on June 27, 2012
With 0 comments

We've been busy little beavers getting our new shop ready at  SO:ME Space  in the South Melbourne Market. Building, painting, sourcing, lifting, unpacking, merchandising...... you name it. A small glimpse into renovating a house.... ewwk!  Below are some behind the scene shots of our shop in progress.

We open Friday 29 July and we would love it if you came by and said hi... checked us out and if you're lucky you might win some great prizes! We've got a massive spinning wheel (price is right style!) and if you spend over $50 with us from Friday 29 June to Sunday 1 July you get to take a spin of the wheel which has heaps of great prizes to be won.

General Opening Hours - (same days as the market) 

Wednesday 8am - 4pm Friday 8am - 5pm Saturday 8am - 4pm Sunday 8am - 4pm

Location -  SO:ME Space at South Melbourne Markets Enter from the corner of Cecil & York Street (near

claypots) and walk left into SO:ME space.

The empty space before we began building.

After building, the pegboard wall painted "resplendent" yellow.... who comes up with these paint names anyway?

Our manifesto wall designed by the creative crew at Studio Alto.

A view not quite finished - our manifesto wall (see those air bubbles... we weren't happy about that.. so we tore it down and did it again.. see below) The blackboard wall (not quite finished) and then our yellow pegboard wall....

Our lightbox with our awesome logo by Studio Alto lights up for the first time!

Our awesome vintage mechanics workbench is our new counter!

After some serious scrapping of our first attempt at the manifesto wall... we quite liked how it looked when aged....

Some geometic goodness - new stock for our SuperCool shop.

Our new shower curtain/ wall hanging / room divider by Izola... we'll be selling these in the new shop as well.

We've got heaps of vintage sewing bobbins (not many of the French sewing bobbins left in a set of 3) but heaps of new odd sized bobbins as well.

Our best selling doorknobs - displayed to see all the colours and prints available.

Excited to introduce more cool printed and colourful crockery....

We've also got lots of new Cuban and Swedish Cigar boxes - we love the prints and patterns.

Vintage chemistry and apothecary bottles from Japan in heaps of different sizes.

Some typographic and patterned goodness in a corner of the shop.

Sydney Finders Keepers Photo's

By David Nunez
on June 06, 2012
With 0 comments


Well it was a big drive up (9.5 hours plus pit stops to admire the various truck stops & toilets along the way!) in our new van we've called "Paco" ( find out the back story here ) to Sydney last week.

Thanks to ALL the SuperCool customers who came by, said hi, shopped with us and then tweeted, facebooked, instagramed & emailed us afterwards!

Thanks to The Finders Keepers for providing such a great industrial space like Carriageworks possible and to all our creative neighbours! Here are some snapshots (taken hastily by me as we were about to open!) to show you our set up. We'll be back to visit soon Sydney!

It's all about the Pin (Pinterest that is!)

By David Nunez
on May 29, 2012
With 0 comments

Imagine a world where your tearsheets from inspirational mags, screenshots from blogs and sharing these ideas and moodboards with others could merge? Imagine not having to pay for this service?

Imagine you kept on being told by creative friends - "You'll get addicted to this... seriously...!" Imagine this place where creativity met organisation..... apparently its called Pinterest!

In a world where social media and technology connection seems to overwhelm our lives, it took us a while to realise that Pinterest was worth the extra time in our day....

If only we had fallen in love sooner! So TheSuperCool is officially on Pinterest - we're quite obsessed... repinning like crazy and finding new inspirational images and blogs that are just begging to be pinned and shared.

If you're already on Pinterest - follow us here ... If you're not - believe me.. join the fun. This is awesome and much more visually stimulating and fun compared to twitter & facebook (in our humble opinion!)

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