BRAND NAME: Kapow Kids  

DESIGNER: Andrea Goulding

HOW LONG HAVE YOU BEEN IN BUSINESS: 4 years

DESCRIBE KAPOW IN 3 WORDS: fun, quirky, different     

KAPOW IS ETHICALLY MADE IN CHINA & VIETNAM, HOW DID THIS COME ABOUT? Can you elaborate more? (working conditions, did you join an organisation, was it hard to find makers who were ethically made?)

I work with my production manager, Kristy, who is based in Sydney. She has been in the rag trade for many years and established good relationships with top factories in China and Vietnam.  I pay a premium price for my garments, but they are good quality, made ethically and made slowly by our 2 small factories, they're never rushed. Each range takes over 6 months to produce. My production manager has done all the hard work in sourcing my factories, she travels there to meet them regularly and ensures everything runs smoothly for my ranges.

WHAT WAS YOUR TIPPING POINT INTO MAKING THE BUSINESS EXPLODE?

I think maybe Instagram is what has caused KaPow to explode. I'm still quite small though, I know it can look big from the outside but honestly it's just me working from home. All the stock is at home in a spare room. I pack every order myself. I don't really want it to get too big because I can manage it easily. That's why I don't try to take on too many stockists now.

YOU HAVE A SERIOUS INSTAGRAM FOLLOWING (53K) WHAT ARE YOUR TOP 3 TIPS FOR BUILDING INSTAGRAM ORGANICALLY? 

1. Let your personality show through your posts. People love the brand but people also love engaging with another mum - I am a pretty down to earth person and I personally respond to pretty much every comment I receive on Insta; I think people love that they are talking to a real person.

2. Post every day, at a peak time when your audience is most likely to view your posts. For me I try to post after 7pm each day as thats when mums are usually free to sit down and look at their phone after the kids are in bed.

3. Encourage customers to post and tag you in their photos, use brand reps and enthusiasts to create content.  

THE KIDS CLOTHING MARKET HAS GROWN SIGNIFICANTLY IN THE LAST 2 YEARS IN PARTICULAR; IN YOUR OPINION WHAT HAS CONTRIBUTED TO THAT?

Yes it has. When I first had a baby (6 years ago) their wasn't much children's fashion around, or it was all quite the same and conservative. Fashion in Australia and worldwide has grown so much for kids - I think because of Instagram? Mums love dressing their kids up and showing them off on Instagram I think. Certain brands have achieved cult status and fashion loving parents want to be a part of the brand.  There is so much variety in clothing now and as a mum I love buying cool, independent brands for my 2 children, its a fun way to express their little personalities. 

Check out Kapow Kids Range for yourself here. 

We are super proud of our recent renovations at our South Melbourne Market flagship emporium. We now have joined our original concept TheSuperCool with TheSuperCool Kid and its one big emporium where you can have a one stop shop! 

Thanks to Thom Rigney for the fab photos! 

We invested in a brand new Pop Up design created in collaboration with Market Stall Co and loved the finished result. It means more streamlined design, more eye-catching and more room for SuperCool stock. 

Here are the pics from our recent Finders Keepers pop up we did. 

We're super excited to be involved in the upcoming Finders Keepers Melbourne Markets. We have a brand new pop up emporium stand being built and we are showcasing our new addition to the family; TheSuperCool Kids mini shop as well.

Expect to grab lots of bargains, homewares, accessories, towels, paper bags, candles, gifts, books, kids clothing, kids shoes, baby blankets, toys, storage bags, accessories and more! 

See you there! 

Also, with any purchase made at TheSuperCool at Finders Keepers, you'll get a $5 voucher to spend instore after the event! BONUS!

It's that time - the last minute Christmas rush - but we're ready for you. 

Shop online - anytime

Interstate cut off - Friday 18 December 

Victoria cut off - Tuesday 22 December

Instore - South Melbourne Market Shop (inc TheSuperCool Kid pop up)

(see above for hours)

We will be closed for a short break from Monday 28 Jan till Wednesday 6 Jan