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Destinations for Mobile Emporium

By David Nunez
on November 15, 2011
With 0 comments

Destination 1: Melbourne Central Greenhouse 

Location: Myer link bridge Level 1 – Lonsdale Street entrance Melbourne Central 

Dates: Thursday 17 to Sunday 4 December 2011

Destination 2: Pope Joan Café 

Location: Function room in garden of Pope Joan 77-79 Nicholson Street East Brunswick Melbourne

Dates: Thursday 8 – Wednesday 21 December  2011

More Destinations to be announced.

To find out where we pop up next, we suggest you Stalk us on facebook Follow us on twitter Bookmark us on our site

What is TheSuperCool?

By David Nunez
on November 14, 2011
With 0 comments

A mobile emporium that goes to the people, with an eclectic mix of everyday objects from around the globe, THESUPERCOOL is launching this November, just in time for Christmas.

THESUPERCOOL is a project run by the team behind iSpyStyle.  Through their own retail trend analysis for clients and international trend agencies WGSN and The Coolhunter, iSpyStyle realised there was an opportunity to create a mobile retail experience; pop-up shops 2.0 – where the pop up keeps on moving to new locations. “We were fascinated with the concept of vintage peddlers who were the original mobile retailers; taking their wares to wherever the people were. This idea of creating a temporary shop for locals resonated with us given the state of the current retail environment.”

THESUPERCOOL will sell stationery, design books, posters, kids toys, homewares, gifts and vintage collectables among other items. Following trends influenced by fashion, pop culture and the creative industries, THESUPERCOOL has hand selected everyday objects from local and international artists to bring a unique edit.

It offers a sensory experience you can’t achieve by shopping online. With a background in visual merchandising and styling, co-founder Kate Vandermeer will be ensuring that each space caters to the local customers and is excited about offering inspirational and engaging shopping experiences.

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