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The Big Design Market Pop Up

By Kate Vandermeer
on December 01, 2014
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We're super thrilled to announce our involvement in The Big Design Market this year. We wanted to be involved last year but a little person (Lola TheSuperCool ambassador) came along a bit earlier than planned so we couldn't make it.

We are doing our biggest pop up emporium ever at a market and can't wait to show you all our great Christmas goodies for this event.

We're right near the food trucks, so you can munch away whilst planning out your Christmas shopping! 


Friday 5 December 10- 9pm 

Saturday 6 December 10- 7pm

Sunday 7 December 10- 5pm 


Royal Exhibition Building Carlton

Entry: $2  

Find out more here

Endings & Beginnings

By David Nunez
on February 25, 2014
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We have some exciting news - we're opening our first Permanent shop in Fitzroy; location to be announced! More details to follow, but in April, you'll hear more from us!

As a result, our semi-permanent pop up at Westfield Doncaster is finishing up this Sunday 2 March. It's been a great 7 months and we'll be sad to leave, but all pop up's must come to an end!

Thanks to all our regulars at Westfield Doncaster - you'll have to come visit us in our new location or our South Melbourne shop or online!

Winners are Grinners

By David Nunez
on February 10, 2014
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We are super proud and excited to announce that we have won an amazing award; We are the Australian representative of the GIA Global Innovation Award honouring housewares retail excellence.  With only 20 country winners from over 5 continents, we can't believe our luck.

As part of our award , we are flown to Chicago in Mid March to compete for the global award and share our SuperCool brand of retail with our fellow nominees.

This award is one of the world’s leading awards program honouring overall excellence, business innovation and creative merchandising in homegoods retailing.

We can't wait to keep you informed about our upcoming trip to Chicago and to share some new brands we discover whilst over at the tradeshow.

Wish us luck!

Location 10: Westfield Doncaster

By David Nunez
on September 03, 2012
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We are EXTREMELY excited to announce our next location/collaboration - and it's the magic number 10 destination for our mobile emporium!

Call it serendipity or fate or whatever but we feel we were drawn to work with Westfield Doncaster . Back in January when we were thinking about where we'd love to take our mobile emporium during 2012, Westfield Doncaster was high on our wish list - as far as merging foot traffic and a luxurious shopping centre experience, we felt this was the right fit for our brand of retail. Then, some months later, we ran into David who bought something from us at our SO:ME Space pop up and happened to chat to us about how much he liked our concept and then he explained how he worked within the Westfield BrandSpace area.

After a few site visits and some chats with David & the Westfield team, we are now proud to be launching Monday 10 September! We are literally popping up in the middle of the shopping centre which has meant we've had to think creatively about not using walls, not being able to hang/ suspend anything and to somehow provide an inclusive, intimate shopping experience whilst still allowing customers walking by a glimpse into our shop.... not that easy.... but we've come up with what we think is a SUPERCOOL and exciting solution and we're really excited about showing you all the photo's or better still, letting you come on down and experience it for yourselves.

The details....

Dates: We launch Monday 10 September and finish up on Sunday 7 October - 1 whole month of 7 days a week retail (our feet are already feeling sore!)

Store Hours:  Monday - Wednesday - 9am to 5:30pm Thursday - Friday - 9am to 9pm Saturday - 9am to 6pm Sunday - 10am to 5pm

Where are we? We are in the middle of the walkway aisle at Ground Floor imbetween the Myer & David Jones passage – opposite the Blue Carpark entrance in the aisle on your way to Target (near Sussan’s). See the map above and take a snap with your phone so you can find us.

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