Wow... this last month has been a pretty awesome one for us with some amazing press. Inside Out Magazine's new issue and 100th Issue (Happy Birthday.. you're looking so fine for such an age Inside Out!) features our South Melbourne Shop and a bit of a story about us as well. We're well excited about this and we're in some fine company once you read through the magazine.

We also had one of our favourite magazines Anthology write up about us and feature our time lapse video from Doncaster Westfield on their blog. Anthology is not only an ace internationally acclaimed mag about diy, interiors, craft, design and lifestyle but its one of our fave magazines we sell at TheSuperCool so we're rapt to be included in their blog!

We also had our Mr & Mrs signs featured in the Bride to Be issue - (thanks ladies) and a great write up by Home Style File about our concept with an amazing imagery montage! We're so lucky!

Style After Dark - no, its not the name of a fashion event or a dance party, its the name of The South Melbourne Market's night markets and it begins Thursday 4 October until Thursday 20 December (perfect for finding those unique Christmas gifts).  There's live music, a dj in the SO:ME space area, hawker style street food and loads of market stalls surrounding the verandah's of Coventry and Cecil Streets. SO:ME Space is open inside with all the fab neighbours of TheSuperCool...

so make sure you pick a Thursday night to catch up with mates, grab a bite to eat and come and say hi to us!

So we often get asked HOW do you create your pop up shops? What work is involved, how many people help you, how do you do it?

We decided that we'd get a time lapse video shot of our bump in process at our current Westfield Doncaster pop up shop to show you how its done. This was a particularly large pop up in terms of space, product and the fact we had to bring our own infrastructure, so we needed 2 vans, 6 people to help and 8 hours later, we were done! Hope you enjoy watching it and a big shout out to Thom Rigney who shot and directed this video. A patient man as he watched us unpack and set up!

Click here to watch it! Make sure you turn our volume up LOUD to enjoy the music!

We're at Westfield Doncaster till Sunday 7 October - come and see our hard work in the flesh if you can!

Here are some of the pics from our pop up at Westfield Doncaster - on now. We began one week ago on Monday 10 September and we finish up on Sunday 7 October, so don't miss out on seeing this in the flesh if you can make it to Westfield - we'd love you to say hi! Opening hours and location details here.... 

We are EXTREMELY excited to announce our next location/collaboration - and it's the magic number 10 destination for our mobile emporium!

Call it serendipity or fate or whatever but we feel we were drawn to work with Westfield Doncaster . Back in January when we were thinking about where we'd love to take our mobile emporium during 2012, Westfield Doncaster was high on our wish list - as far as merging foot traffic and a luxurious shopping centre experience, we felt this was the right fit for our brand of retail. Then, some months later, we ran into David who bought something from us at our SO:ME Space pop up and happened to chat to us about how much he liked our concept and then he explained how he worked within the Westfield BrandSpace area.

After a few site visits and some chats with David & the Westfield team, we are now proud to be launching Monday 10 September! We are literally popping up in the middle of the shopping centre which has meant we've had to think creatively about not using walls, not being able to hang/ suspend anything and to somehow provide an inclusive, intimate shopping experience whilst still allowing customers walking by a glimpse into our shop.... not that easy.... but we've come up with what we think is a SUPERCOOL and exciting solution and we're really excited about showing you all the photo's or better still, letting you come on down and experience it for yourselves.

The details....

Dates: We launch Monday 10 September and finish up on Sunday 7 October - 1 whole month of 7 days a week retail (our feet are already feeling sore!)

Store Hours:  Monday - Wednesday - 9am to 5:30pm Thursday - Friday - 9am to 9pm Saturday - 9am to 6pm Sunday - 10am to 5pm

Where are we? We are in the middle of the walkway aisle at Ground Floor imbetween the Myer & David Jones passage – opposite the Blue Carpark entrance in the aisle on your way to Target (near Sussan’s). See the map above and take a snap with your phone so you can find us.